The Customer Success experiment: How focusing on long-term value solved our retention problem
Nutshell
JUNE 2, 2019
The problem that inspired my next steps was that renewals between 10 months and one year were dropping below 100% MRR retention. Starting in June of 2018, I began scheduling a few hours a week for myself to connect 1:1 with new signups, and I listened. Nutshell sells subscriptions. Diagnosing the problem.
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