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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

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Social Selling: Definition, Ideas, Strategies, and Tools

LeadFuze

We will talk more about all the tools you need to get started in social selling. Need Help Automating Your Sales Prospecting Process? Social selling definition. You need to be visible on the social media channels that your prospects are using. Social selling is a term that has been hotly debated in the sales world.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. This next tool is a no-brainer. It’s free!

Research 233
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A Winning Game Plan for Writing Cold Prospecting Emails That Sell

DiscoverOrg Sales

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach.

Strategy 130
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Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

SBI

As CMO, when I think of digital transformation, I am applying it to the buyer journey and the new way in which prospects expect to be engaged with. The latter part of that definition – how an organization uses technology, people and processes – is especially telling, because software or technology on its own does not impact much of anything.

Trends 123
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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation?