DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. And how do AI and human-driven processes work together?

B2B 150

B2B Marketing Data System 150

Hubspot Sales

OCTOBER 3, 2018

And if that isn’t enough, successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity. Here's how to successfully position a brand in your market in 2018. Next, identify your mission, values, and what makes you different from the rest of the market.

Positioning 130

Positioning Marketing Consumer Loyalty 130

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. What is an email marketing audit?

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Hubspot Sales

NOVEMBER 1, 2017

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. By the time December 2018 rolls around, the entire sales process will be automated from beginning to end. Video prospecting. Messaging and chat.

Top of Funnel 129

Top of Funnel Trends Funnel Decision Maker 129

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. July’s round-up covers topics such as storytelling as a recruiting tactic, employee advocacy, marketing metrics, SEO, and so much more. 3 Ways to Operate a More Data-Driven Marketing Program. Let’s get into it!

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

DiscoverOrg Sales

AUGUST 28, 2018

We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. But it’s a chance to be relatable!”

B2B 120

B2B Hubspot Marketo Account Based Marketing 120

Zoominfo

MAY 21, 2018

In the modern marketing landscape, personalized marketing has quickly become the gold standard. Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content. Your Guide to Personalized Marketing [Infographic].

Marketing 133

Marketing Buyer Persona Hiring B2B 133

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. There was a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which went into effect on May 25, 2018! That’s right.

Marketing 165

Marketing Government Data B2B 165

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Sales Hacker

JULY 31, 2018

This a summary of an inaugural survey by Sales Hacker and LeanData — the State of Revenue Operations 2018. First came the Chief Revenue Officer (CRO) — a C-suite level role tasked to lead just about everything directly related to revenue generation. These are the hopelessly siloed bubbles of sales, marketing, and customer success.

Lead Rank 73

Lead Rank Marketing Qualified Lead Report Revenue 73

Sales Hacker

JANUARY 18, 2018

For those looking to get to know, learn from and network with other sales professionals, there are a slew of out-of-this-world sales events happening in 2018. Top 10 Sales Conferences To Attend in 2018. Rainmaker 2018. Inbound 2018. Dreamforce 2018. Revenue Summit 2018 – Get 20% Off Here! INBOUND 2018.

Conference 85

Conference Inbound SalesForce Lead Gen 85

Hubspot Sales

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. 10) Treating Marketing like second-class citizens.

Cold Calling 145

Cold Calling Social Media Inbound Face-to-face 145

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Corporate Projects Related to Data Privacy Soar ZoomInfo analyzed its database of 14 million companies to look for projects related to privacy. Figure 1 : Scoops related to data-privacy initiatives have steadily risen. The results were notable. Source: ZoomInfo.

Data 147

Data Relationals Case Study Face-to-face 147

Hubspot Sales

OCTOBER 25, 2018

And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing. It has invested heavily in market research to provide customers with the best service and experience. It was rated #1 in customer loyalty by Brand Keys Customer Loyalty Engagement Index. Sport Clips.

Opportunity 143

Opportunity Real Estate Sports Loyalty 143

DiscoverOrg Sales

MARCH 29, 2018

GDPR: It’s the 4-letter word keeping marketers up at night. There’s a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which goes into effect May 25, 2018, l eaving a lot of people wondering how it impacts them as a B2B marketer. Direct marketing as a legitimate interest.

Marketing 198

Marketing Outbound Government Data 198

Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. There was a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which went into effect on May 25, 2018! If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. Does GDPR Apply to U.S.

Marketing 100

Marketing Government Scale Data 100

Your Sales Management Guru

DECEMBER 6, 2017

Preparing for 2018. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2018. There were four panelists -all with real world experience in selling and marketing. Still others believed sales must prospect and any leads from marketing were simply “gifts”.

Lead Rank 54

Lead Rank Lead Scoring Ideal Customer Profile Top of Funnel 54

DiscoverOrg Sales

AUGUST 28, 2018

We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. But it’s a chance to be relatable!”

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Privacy compliance has become an essential part of modern-day marketing. Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain.

Campaigns 130

Campaigns Data Account Based Marketing Consumer 130

Sales and Marketing Management

MARCH 16, 2018

When products don’t move smoothly and seamlessly between manufacturer and end-user, they become exponentially harder to bring to market. In 2018, businesses can’t afford to fall behind the market, and they can’t afford not to maximize their operational efficiency. In 2018, however, it’s not just important: it’s all-important.

B2B 195

B2B Company Hiring Discount 195

SalesLoft

DECEMBER 27, 2018

As we wrap up 2018, we took a look back at some of our most-read content. Without further adieu, here are our 10 Best Sales Articles of 2018. How would it impact sales and marketing efforts in the European Union? Check out the 10 Best Sales Articles of 2018! The tie that binds it all? Did your favorites make the list?

Top of Funnel 52

Top of Funnel Funnel Research Pipeline 52

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing. Are opt-ins required to send marketing emails to a business email address?

Advertising 100

Advertising Advertising Policies Relationals 100

CloserIQ

NOVEMBER 23, 2018

” The Pros and Cons of Hiring Inexperienced Sales Job Candidates (Davis Tucker of 60 Second Marketer). ” State Of AI In The Enterprise, 2018 (Forbes). “Enterprise software vendors are in a race to scale their AI capabilities, with Salesforce setting a fast pace in CRM and related markets.”

Hiring 53

Hiring Lead Rank Lead Scoring Scale 53

Hubspot Sales

AUGUST 10, 2018

This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites. Together, you’ll create a marketing plan, add value to your home before selling, set the right price, and show your home at its best. So, exactly what are those websites?

Real Estate 125

Real Estate Licensing Social Media Top of Funnel 125

Sales Hacker

MAY 3, 2018

As we embarked on our 2018 Business Performance Benchmark Study , our goal had not changed from 2017. Altify continues its commitment to providing a definitive guide to improve business performance across all industries in 2018. Key Sales Insights to Improve Business Performance in 2018. Grab the Full Report Here.

Revenue 47

Revenue Webinar Metrics Maximizer Sales Cycle 47

Zoominfo

FEBRUARY 22, 2023

The Tribunal is responsible for handling appeals to decisions made by government regulatory bodies, such as the ICO, in cases relating to information rights. This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry.

Consumer 130

Consumer Data Government Report 130

Zoominfo

OCTOBER 20, 2020

Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. What’s most interesting in the data is how product rollouts differ among small, mid-market, and enterprise companies that have faced unprecedented challenges in 2020. Mid-market organizations struggle.

Face-to-face 225

Face-to-face Enterprise Enterprise Trends 225

Anne Miller

FEBRUARY 12, 2020

In a 2018 blog post , I wrote how people shoot themselves in the foot when they fail to model what they sell, e.g., the wedding planner who shows up late for your meeting, or the accountant who can’t add two and two. It is simple to understand, so anyone can relate to it. It Begins with the Image. Creativity at its Best.

Marketing 111

Marketing Hiring Advertising Advertising 111

Zoominfo

OCTOBER 2, 2019

IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. As of 2018, the company has generated more patents than any other business. It is also the world’s most valuable bank by market capitalization. Let’s dive right in! Revenue: $77.1 Revenue: $131.4 Revenue: $41.8

Company 100

Company Ideal Customer Profile Lead Rank Lead Scoring 100

Pipeliner

OCTOBER 11, 2018

Watch Live on 25th October 2018 9am PT/Noon ET. Can you name some sales related examples? A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. The post #SalesChats: 25th October 2018 9am PT/Noon ET appeared first on SalesPOP! Episode Questions. How do you define sales chaos?

Social Media 40

Social Media Media CRM Pipeline 40

Sales Hacker

MARCH 22, 2018

2) Everything You Need to Know About Cold Calling in 2018. When you’re targeting a relatively new market, Sales and Customer Success may not always be on the same page. 4) Harnessing Automation and AI for a Killer Sales and Marketing Stack. To be highly effective, make sure you establish value before you present the deal.

Revenue 67

Revenue Forecasting Top of Funnel Cold Calling 67

Partners in Excellence

JANUARY 15, 2018

As our businesses grow, as we add more product lines to our portfolios and seek wider market coverage, our organizations become more complex. We add new functions and processes, our interfaces with other parts of the organization, for example marketing and customer service, all become richer.

Sales Management 52

Sales Management Face-to-face ACT Up-Sell 52

DiscoverOrg Sales

JANUARY 22, 2018

Like many B2B companies, DiscoverOrg has such a wide addressable market. On Mon, Nov 27, 2018 at 12:08 PM, Josh Sutton wrote: Subject: IT or HR? On Mon, Nov 27, 2018 at 2:23 PM, Jack wrote: Hey, Josh. So I am not sure we are in the market … She will let you know either way. Longhorns Basketball). Let me know.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Sales and Marketing Management

JANUARY 2, 2020

The average sales manager continues to seek out salesperson archetypes that haven't been validated for the present or future market. Before talking to a single candidate, you should gather data about the needs of your market and buyers. Sound hiring startbegins understanding the changing sales market and buyer.

Hiring 240

Hiring Sales Talent Forecasting Objections 240