Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Today, we bring this series to a close with the final installment– for marketers, of course. Let’s get into it! That won’t change.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”. We have a long way to go,” Venkata says.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Chorus.ai

JANUARY 8, 2020

Lucky for me, 2019 was an incredible year full of lots and lots of content. If you're in the market for a quick hit list of webinars to watch from your couch (or listen to from your car), I've put together a few of my favorites that have inspired me throughout the year. Like I said, a lot of content was created in 2019.)

Webinar Metrics 79

Webinar Metrics Scale Negotiation Lead Rank 79

Vengreso

DECEMBER 19, 2018

Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best Sales books for 2019. But with so many on the market, where do you start and how do you choose? Which are the Sales books that will help you create more conversations and close more sales in 2019?

Conversion 112

Conversion Paid Content Hiring Pivotal 112

Sales and Marketing Management

MAY 6, 2019

It’s equally powerful in business-to-business marketing. Building effective customer reference programs should be an integral part of the B2B marketing toolset in 2019. Customer references shorten sales cycles, increase deal sizes, build trust and value with prospective customers and lead to higher revenue margins.

Referrals 120

Referrals Customer Margin Social Media 120

Gong.io

OCTOBER 12, 2022

Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? Here’s How Marketing Teams Can Win More With Revenue Intelligence. Monitor how new messaging is landing in the field (Product Marketing teams).

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

Lead Rank 97

Lead Rank Referrals Lead Scoring Ideal Customer Profile 97

Zoominfo

SEPTEMBER 7, 2021

It was data’s version of the dot-com bust , Smith says, referring to a period in the late 1990s when too much blind investment in young internet companies led to a sudden collapse in their value in 2000. A recent spate of tools — like ZoomInfo’s Scoops, among others — caters to data-driven sales teams seeking such direction.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

AUGUST 31, 2020

An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering questions about the world. 1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. I’ll give you proof: According to Brex , companies with “.ai”

Data 179

Data B2B Industry Engineering 179

Zoominfo

MARCH 9, 2020

Technographic data refers to information regarding a company’s essential tools and technologies. Learn more about technographic data in ZoomInfo’s 2019 Technographic Data Report for B2B Sales Organizations. E-signature tools (e.g, We’re speaking, of course, about technographic data. The big message?

Company 130

Company Health Care Analysis Face-to-face 130

Zoominfo

MARCH 8, 2021

Data backup refers to the creation of file copies that are held on-premise, or in a remote location. Access to the data, types of tools used, and the decision to use recovery consultants vary by company. A year later in 2019, GitHub suffered another major attack when ransomware hit its users. What is Data Backup & Recovery?

Data 182

Data Insurance Insurance How To 182

Hubspot Sales

MARCH 3, 2020

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. With consumers and businesses navigating a challenging economy and sobering job market, many companies were focused on staying afloat.

Outsourcing Services 90

Outsourcing Services Strategy Remedy Consumer 90

Hubspot Sales

MAY 6, 2024

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Unicorns are all around us — unicorn companies , that is.

Data 74

Data Scale Hubspot Social Media 74

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. Today, Lyft ($LYFT) has 5,000+ employees, operates dozens of offices around the globe, and went public on March 28, 2019. Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees.

Outsourcing Services 79

Outsourcing Services Scale Vendor Pivotal 79

Pipeliner

AUGUST 18, 2020

Microsoft’s Azure cloud computing platform proved a necessary tool for many other businesses, whereas Apple’s online sales skyrocketed to. Consider a digital tool like eOriginal SmartSign , which allows people to sign documents digitally, negating the need for in-person sales, while also streamlining the whole sales process.

Company 98

Company Sales Outsourcing Hiring Telemarketing 98

Close.io

AUGUST 30, 2019

In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Crunchbase

AUGUST 19, 2021

You’ve probably read countless stories about the impact the COVID-19 pandemic has had on people, the economy and markets around the world. Today it is often referred to as “emotional intelligence” or “people skills,” and most salespeople (88 percent) recognize their importance and regularly work on improving their soft skills.

Lead Gen 52

Lead Gen Sales Qualified Lead Scale Advertising 52

DiscoverOrg Sales

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” Maintaining a strong email reputation score is key to optimizing your marketing efforts.”. There are just different challenges today. Learn more.

Email Marketing 212

Email Marketing eBook Scale Campaigns 212

Hubspot Sales

AUGUST 18, 2020

Artificial intelligence resources are evolving from novelty to necessity in sales, and the massive investment companies are putting into these kinds of tools is a testament to that. Market research firm IDC found that businesses collectively invested an estimated $2.7 How Affordable AI Streamlines Sales Processes.

Sales Process 109

Sales Process Account Based Marketing Top of Funnel Scale 109

Hubspot Sales

MAY 28, 2024

Etsy championed makers and made it easier for them to get discovered and market themselves. If you’re unsure what dropshipping is, it refers to sellers who list products that they don’t actually have on hand. Once they get an order, they send it to a manufacturer or another retailer to fulfill it. Best Wholesale Etsy Alternatives 4.

Scale 82

Scale Retail Commission Small Business 82

LeadBoxer

AUGUST 29, 2021

Consider these thought leadership examples: If you are looking for the latest search engine optimization tactics, your first impulse might be to check the blog of Neil Patel , an online marketing guru. It is clear that thought leadership is a crucial element of any marketing and sales strategy. There’s plenty of data to back this up.

Webinar Metrics 52

Webinar Metrics Case Study Sales Qualified Lead Decision Maker 52

Zoominfo

MARCH 8, 2021

Data backup refers to the creation of file copies that are held on-premise, or in a remote location. Access to the data, types of tools used, and the decision to use recovery consultants vary by company. A year later in 2019, GitHub suffered another major attack when ransomware hit its users. What is Data Backup & Recovery?

Data 100

Data Insurance Insurance How To 100

LeadFuze

FEBRUARY 28, 2019

For the most part, proposals didn’t receive the attention they deserve in the world of sales and marketing, but the recent report from Better Proposals revealed some interesting facts about the best-performing proposals. Second, if things go bad, you can refer to this section and clear any doubts. Here’s how to get started. Two things.

Proposal 40

Proposal Guarantee How To Real Estate 40

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? Dirty data refers to information that contains errors — whether it’s outdated, incorrect, duplicated, or misplaced. Marketing lives and dies in the data.”

Data 130

Data Top of Funnel Social Media Buyer Persona 130

Seismic - Sales Effectiveness

SEPTEMBER 18, 2019

According to The State of Enterprise Sales Enablement 2019 , 85 percent of sales and marketing leaders agree that buyers will dismiss a seller in the first interaction if they don’t receive tailored information. Account-based sales has proven to focus sales and marketing teams, leading to stronger results.

Account 65

Account Lead Rank Sales Qualified Lead Customer 65

Zoominfo

MAY 21, 2020

When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). Check Out ZoomInfo’s Tips for Outreach Texting How To Write A BASHO Cold Email (With Examples) Like many B2B companies, ZoomInfo has such a wide total addressable market.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

InsightSquared

AUGUST 14, 2019

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Referred to as a “lead nurturing” process, businesses can use automation to send resources on a monthly basis that educate the lead and address common questions potential customers might have.

Sales Process 91

Sales Process Forecasting Lead Rank Top of Funnel 91

Zoominfo

OCTOBER 2, 2019

Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. As 2020 comes to a close, let’s check out this new list of our ten most viewed company profiles in 2019. Let’s dive right in! Revenue: $131.4 Revenue: $280.5

Company 100

Company Ideal Customer Profile Lead Rank Lead Scoring 100

The Spiff Blog

FEBRUARY 24, 2022

Despite this, a 2019 NewVantage Partners Survey found that 72% of respondents report that they haven’t yet forged a data-driven culture ( source ). In fact, the percentage of firms identifying themselves as data-driven had declined over the past three years, from 37% in 2017 to 31% in 2019 ( source ).

Commission 56

Commission Compensation How To Data 56

Zoominfo

OCTOBER 22, 2019

Prior to ZoomInfo and DiscoverOrg joining forces in 2019, Patrick played a key role in planning many of DiscoverOrg’s annual sales kickoffs — and he’s got plenty of tips to share! “Selling to Marketers” was the focus of the event. Let’s get into it. How to Create a Great Sales Kickoff.

How To 182

How To Follow-up Scale Up-Sell 182

Hubspot Sales

JANUARY 21, 2019

The Lean Startup methodology refers to development and growth processes designed to minimize the need for funding as well as market risks. By conducting market research. Market research is a must when it comes to building a startup. Crowdfunding refers to raising money from your future customers and fans.

Scale 127

Scale Hubspot Social Media Research 127

Hubspot Sales

DECEMBER 12, 2019

Consulting can refer to a variety of specialists and industries. It’s a $260 billion industry — at least, where it stands as of 2019. Business consulting is a broad term that refers to specialists who work with businesses on anything from financial advising to training and layoffs. Marketing Consulting.

Outsourcing Services 112

Outsourcing Services Hiring Real Estate Face-to-face 112

PandaDoc

APRIL 5, 2023

However, there is more to sales automation than freeing up available time: sales automation tools can be used to create sales funnels tailored to individual customer journeys. Sales strategy and planning Sometimes, sales strategy is referred to as a go-to approach plan that covers everything from using specific tools to timing and scripts.

Sales Process 52

Sales Process Benefit Scale Top of Funnel 52

PandaDoc

DECEMBER 20, 2021

Typically, a contract amendment (usually referred to as contract addendum or contract redlining ) represents a mutually agreed modification made by both (or all) parties to a written agreement. Therefore, this new separate document may refer to a subsection of the initial contract or to the entire contract itself.

How To 52

How To Negotiation Social Media Follow-up 52

Vengreso

AUGUST 20, 2020

Often referred to as the “Sales Professor”, David is also the author of the Bestselling book, Sell The Way You Buy , and an Adjunct Professor at the Smith School of Business at Queen’s University. There is a very low bar for people to create solutions of all kinds, which has saturated the B2B technology market.

ROI 115

ROI Decision Maker Chemicals Cold Calling 115