Sales and Marketing Management

OCTOBER 26, 2020

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars. You might want to send an email to prospects.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) actually calling people on the phone.

Survey 130

Survey Top of Funnel Scale Fashion 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020. Channel data: What marketing channels are the most effective in attracting and engaging customers.

Data 246

Data Intent Data How To Intent 246

Crunchbase

MARCH 10, 2021

Prospecting seems to be getting harder for most sales professionals. Find prospects that match your ICP with Crunchbase Pro – try it free. In those 10 years, we’ve seen the emergence of the pure-play prospecting function with sales development reps and business development reps. Why is cold outbound prospecting so hard?

Prospecting 98

Prospecting Scale Ideal Customer Profile Video 98

Close.io

APRIL 3, 2020

The ability to persuade buyers using effective communication strategies and channels is the difference between hitting and missing quota. The channels we used five years ago likely aren’t those they’re relying on today. Texting is Becoming a Bigger Channel. Communication is the crux of sales. That includes: 1. Final Thoughts.

Fashion 76

Fashion Channels Top of Funnel Comparison 76

Salesmate

MAY 12, 2020

For that, you must learn how to rope-in every available channel of your business form promoting it to your audience. For instance; You might tell a prospect that your product or service is cheaper than the competition. Mind this fact: How will you make a sale if the prospects have never heard about your product or service? .

Paid Content 103

Paid Content Marketing Social Media Advertising 103

Hubspot Sales

APRIL 6, 2023

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels.

Trends 107

Trends B2B B2C Social Media 107

Sales Hacker

AUGUST 19, 2021

From the ubiquitous Zoom calls to the billions of hours of Netflix streamed, 2020 was truly the year of video. Video usage for sales teams was no exception. Vidyard’s latest research shows a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement.

Video 84

Video How To Face-to-face Sales Cycle 84

Sales Evangelist

JANUARY 11, 2021

2020 has gone and now we’re making our way into yet another year. In this episode, Donald talks about the 5 trends that you should know about prospecting that we can use to improve our sales game this year. The idea of remote working wasn’t a huge thing in the beginning of 2020.

Trends 59

Trends Prospecting Survey SalesForce 59

Sales Hacker

JANUARY 31, 2022

Too many sales teams, though, are continuing to use the same general tactics they used pre-2020. To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States. How COVID-19 changed B2B communication.

Survey 110

Survey B2B Channels Face-to-face 110

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Sellers who’ve embraced social media are creating new opportunities that totally bypass traditional sales channels. Keep reading! Click to Tweet! Click to Tweet! Click to Tweet!

Social Selling 244

Social Selling Social Media Channels Media 244

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. — Kyle Porter (@kyleporter) March 25, 2020. — Jill Rowley (@jill_rowley) November 29, 2020. Sean Sheppard.

Social Media 205

Social Media Influencer Media Hiring 205

Pipeliner

OCTOBER 25, 2018

Content may have been king once, but now, it’s videos that rule. Building a brand in the digital era is all about visual storytelling and videos can meet the challenges head-on. For B2B marketers, video remains more powerful than any other medium or channel. How does video serve as a powerful medium for B2B marketers?

Top of Funnel 74

Top of Funnel Video Lead Rank Scale 74

Sales Hacker

NOVEMBER 26, 2019

Sales Hacker Success Summit: Level Up for 2020. Sometimes called the “Copier Warrior,” Dale built a name for himself by prospecting with ultra-creative 1-1 videos, crumpled up pieces of paper, and a sword. If you plan to sell in 2020 and beyond — and that should be all of us — then you’ll want to see this.

Webinar Metrics 106

Webinar Metrics Sales Up-Sell Objections 106

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . We promise your prospects will appreciate the effort…and we’re pretty certain your ROI will, too. . Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word.

Scale 177

Scale Maximizer Strategy How To 177

Janek Performance Group

DECEMBER 5, 2023

More than blindsided by crisis, many organizations weren’t adequately prepared for virtual, which was expanding long before 2020. This includes answering questions, making recommendations, and guiding prospects through the sales funnel. Video enabled sellers to maintain eye contact and gauge body language, building trust.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Zoominfo

AUGUST 12, 2018

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. In their mini documentary-like video series, CX Heroes , they commemorate individuals who happen to use the Genesys platform in their heroic efforts. Genesys isn’t even mentioned until the end of each video.

Examples 130

Examples B2B Marketing Inbound 130

Sales Hacker

MARCH 16, 2020

5 Tactics for Effective Sales Follow-Up in 2020. Email, phone calls , and LinkedIn are still the top three most used channels for communicating with prospects, but advancements in technology and changes in buyer behavior have changed HOW top salespeople use these channels. It’s quick, and it’s personal.

Follow-up 110

Follow-up Examples Lead Rank Marketing Qualified Lead 110

Hubspot Sales

NOVEMBER 17, 2020

2020 has been a year of massive change. But what does "growth" mean in 2020? In August 2020, Yelp reported that 165,735 businesses indicated that they have closed, and 97,966 (60%) of those were reported as permanent closures. Blanket outreach or prospecting will be ignored, and worse, despised.

Hubspot 126

Hubspot Lead Rank Opportunity Lead Scoring 126

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Lauren shares 10 things you probably didn’t know about #GirlsClub in this video. . Want to learn more?

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . We promise your prospects will appreciate the effort…and we’re pretty certain your ROI will, too. . Such critical information should be used consistently to recalibrate your plan of action (i.e., Spread the Word.

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Zoominfo

DECEMBER 5, 2019

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 100

Marketing Retail Channels Social Media 100

Chorus.ai

APRIL 29, 2020

Watch the Video. Here are the numbers: Meeting volume in Sales Tech: +6% WoW Prospecting Activity in Sales Tech: Cold calls are down 34% since March, but up 7% week over week. You have to go to other channels,” he said. The things that we’ve seen working are quick video messages and crafting experiences.

Hiring 62

Hiring Outbound Inbound Cold Calling 62

Close.io

APRIL 10, 2020

Our founder, Steli Efti, will be presenting on topic of remote sales: How newly remote sales teams can navigate through a pandemic, help solve their prospects' problems and continue to do great work. Why sales communication is moving to the cloud in 2020. Want expert advice on how to use video calling as a channel for sales?

Hiring 95

Hiring Cancellation Churn Policies 95

Zoominfo

APRIL 20, 2020

Now more than ever, it is critical that sales and marketing leaders establish a strategy and KPIs for short and long-term success in 2020. Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales Hacker

DECEMBER 15, 2023

Forrester states that “the most popular priority of B2B marketing leaders for the next 12 months is an increased focus on achieving B2B revenue and growth via the partner ecosystem/channel.” He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business.

Training 92

Training Marketing Campaigns Report 92

Nutshell

AUGUST 4, 2020

We’ve divided the list into three different categories for your convenience: podcasts, YouTube channels, and blogs. Related: The BOUNDLESS 2020 reading list: 12 must-read sales and success books recommended by the experts. Ready to learn the strategies and tactics you need to succeed at sales in 2020 and beyond? Let’s dive in!

Resources 71

Resources Hiring Cold Calling Channels 71

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 40% of businesses did not meet revenue targets in 2020. 40% of businesses did not meet revenue targets in 2020. 78% of customers expect a consistent customer experience across departments and digital channels.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Vengreso

JANUARY 7, 2019

Vengreso’s leaders, or the “Fantastic Eight” as Mario calls them, share their best sales or sales leadership tips for 2019 in the video below. Mine your mutual LinkedIn connections to target prospects, and then reach out to them and ask for introductions. ” Sales Director Chuck Shaver – Use video!

Ideal Customer Profile 103

Ideal Customer Profile LinkedIn Video eBook 103

PandaDoc

SEPTEMBER 3, 2019

Over the past few years, an animation video has turned into the most powerful medium for marketing endeavors. Not just animations help businesses engage the audience but also inspire prospects to make purchases. These adorable animation videos make us want to click on them. How animation videos help your business.

Video 49

Video Google Advertising Advertising 49

Nutshell

MARCH 30, 2020

Nutshell’s BOUNDLESS 2020 virtual event was packed with valuable insights from top professionals in the fields of sales, marketing, customer support, and customer success. Too Many Channels: “Even the biggest companies in the world have their core channels. It’s generally three or four channels. work together.

Lead Generation 71

Lead Generation Top of Funnel Lead Rank Lead Scoring 71

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. — Kyle Porter ☔️ (@kyleporter) March 25, 2020 2. — Jill Rowley (@jill_rowley) November 29, 2020 4.

Social Media 100

Social Media Influencer Media Hiring 100

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. Orasi’s team of 12 field sales reps is supplemented with 10 inside salespeople who call on a second tier of prospects.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Crunchbase

FEBRUARY 24, 2021

Regardless of their stock market status, SaaS technologies like video conferencing have fundamentally changed the way we conduct business during this pandemic. SaaS vendors themselves were forced to swiftly change their sales strategies amid lockdowns by implementing remote interactions with prospects and thinking digital-first.

B2C 56

B2C Scale Face-to-face Vendor 56