Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Paula has been working in the technology field for 30 years and leads sales and marketing teams across the US, UK, Europe and currently expanding into Asia.

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Marketing Webinar Metrics Software Software 209

Salesmate

MAY 12, 2020

Being a startup, you have to push your idea forward into the market, and before you get noticed you need to market yourself in front of everyone. And by marketing, I am talking about displaying your product or service in front of people with money. Not everyone has a natural knack of a seasoned sales or marketing professional.

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Paid Content Marketing Social Media Advertising 103

Allego

FEBRUARY 27, 2020

Today’s post is by Jake Miller, Senior Product Marketing Manager at Allego. At the recent ATD TechKnowledge 2020 , I heard from speakers, participants, and partners at the forefront of the industry. In our professional lives, many of the tools we use are structured around the organization’s needs rather than mine.

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Hiring Conference Video System 119

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

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Scale Enterprise Enterprise Account Based Marketing 130

Appbuddy

DECEMBER 4, 2020

We couldn’t just ask our viewers to sift through every webcast to get the information they were looking for, so we created DISRUPTION: How the 2020 Pandemic Changed Email eBook. Greg and Guy outline some exciting tools you’ll want to have on your radar. The post 2020 State of Email Live…Wrapped! What are they?

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Webinar Metrics eBook Email Marketing Data 52

Pipeliner

FEBRUARY 18, 2020

In this series of blogs on the role of CRM in 2020, we’ve discussed the role of the customer experience , and the battle between the “suite” approach , and the best-of-breed approach. First, let’s talk about why we at Pipeliner feel that our system is the most effective CRM for 2020. That would be an effective tool.

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Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

John Barrows

NOVEMBER 10, 2020

NOVEMBER 9 2020 — JB Sales. Selling sales training , developed by the Harris Consulting Group, to the library of sales courses available on the training video subscription service, OnDemand. Second, COVID-19 has created an active hiring market for companies at a time when some industries — like tech — are growing faster than ever.

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Groups Up-Sell Hiring Scale 175

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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Ideal Customer Profile Strategy Top of Funnel Marketing 147

Allego

JUNE 19, 2020

Putting the right tools in place for training, communication, and collaboration is essential. Allego sales, services, and marketing leaders come together to share how to get virtual sales training and collaboration programs up and running quickly during this turbulent time. How to Train Smarter, Not Harder .

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Webinar Metrics Training Hiring Face-to-face 98

Cience

JUNE 23, 2020

After all, the real value of outbound is gaining a competing edge over their competition, winning market share, getting more at-bats for sales teams, improving close rates and, of course, closing more deals. Without further adieu, here are our latest takedowns of the Good, the Bad, and the Ugliest outbound emails for June of 2020.

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Outbound Lead Rank Lead Scoring Hiring 105

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money? Now let’s dive into sales prospecting tools. What are Sales Prospecting Tools?

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Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020.

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Intent Data Intent Data Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020.

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Intent Data Intent Data Intent Signal 230

Crunchbase

MAY 14, 2020

VP of Marketing at Outreach. Why he should be on your radar: Don’t be so quick to judge the “marketing” title–founder and former CEO of Sales Hacker, Max Altschuler now heads up Outreach’s marketing team. Why he should be on your radar: Marketers beware , Corporate Bro shows us no mercy. Max Altschuler. Kelly Riggs.

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Top of Funnel Scale Twitter LinkedIn 132

Sales Hacker

DECEMBER 18, 2019

Time for Sales Hacker’s annual Top 10 Sales Trends and Predictions for the Future of Sales in 2020. So, without further ado, here are my top 10 sales trends and predictions for the future of sales in 2020. In 2020, you’ll see even more of these pop up in the sales world. In 2020, you’ll be able to clone your best reps….

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Trends Hiring Top of Funnel Ideal Customer Profile 59

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

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Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

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Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

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Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you!

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Channels Marketing Outsourcing Services Lead Rank 100

Showpad

OCTOBER 9, 2020

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. One of the first touchpoints your customer has is with your marketing team.

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Hiring Sales Enablement Lead Rank Enterprise 40

Gong.io

FEBRUARY 23, 2023

We analyzed three years of data, across 184 companies, and hundreds of thousands of deals to identify key shifts in buying behavior since 2020. Here are the trends to watch as you enter the new year and the proven strategies (backed by data of course) to thrive amidst change. Don’t bombard your buyers with more content.

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Data Closing Buyer Call-back 121

PandaDoc

JUNE 24, 2021

On Episode 3 of the Customer engagement lab podcast , hosts Patrick and Travis spoke with Will Allred , the co-founder of Lavender , to discuss email outreach tools and how to improve your overall outreach game. For example, a company that sells bath lifts may market toward elderly customers and to customers with disabilities.

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Tools Segment Video Education 52

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. Optimism is surely a necessity. Sponsor shoutout: Wiza.

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Top of Funnel Real Estate Ideal Customer Profile B2B 67

Pipeliner

NOVEMBER 22, 2021

Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content. Courses, how-to videos, research papers, books, and software programs for desktop computers and mobile devices are all examples of educational content. Globally, there are around 3.2

Paid Content 52

Paid Content Strategy Marketing Social Media 52

Showpad

DECEMBER 16, 2019

Some of the most notable Sales enablement trends are things that directly pertain to the Sales cycle, while others will more broadly apply to Marketing, accounts, finance, and other areas of operations. This was felt even in service fields like Sales, Marketing, and customer service, at least to some extent. The Rise of Guided Selling.

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Sales Enablement Trends Lead Rank Lead Scoring 52

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io.

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Top of Funnel Hiring Twitter Lead Rank 101

Allego

MAY 3, 2022

For life sciences trainers and educators, the hurdles of 2020 were especially high. We had to get them trained and up to speed—along with the rest of our people, too—in time for our virtual launch meeting in September and product launch in October 2020. Its product was approved in January 2020. With companies in the U.K.,

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Hiring Video Pharmaceuticals Course 62

Zoominfo

OCTOBER 13, 2020

Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue.

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Sales and Marketing Management

SEPTEMBER 26, 2018

According to Marketing Insider Group , 78 percent of U.S. And as a marketing professional, doesn’t it give you just a slight twinge of guilt?). . So, if both buyers and marketers alike are aware of this paradigm shift, why are we all still bombarded with spam and other offerings we simply aren’t interested in?

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Ideal Customer Profile Buyer Buyer Persona Marketo 246

Zoominfo

NOVEMBER 24, 2020

The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Why is it so valuable, you ask? It’s a win-win situation. But What About Data Privacy?

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Intent Data Intent Data Intent Signal 130

The Pipeline

DECEMBER 10, 2019

Digital natives will naturally see things differently than digital immigrants , especially when it comes to sales tools. The 2020 Nostradamus of Sales. Of course, the longer you do things one way, the harder it is to change, a challenge for many Boomers. Third time, “well, you know, it’s par for the course.”

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Sage Up-Sell Buyer Benefit 218

Sales and Marketing Management

JANUARY 6, 2020

Author: Colleen Honan and Liz Pulice As we head into 2020, many organizations are preparing for their sales kickoff meetings. Ideally, the learning course will set the stage for deeper learning at the sales kickoff, so it does not need to be excessively time consuming. Sessions for sales managers should be built into the agenda. .

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Meeting Retention Sales Enablement Guidelines 177

ExecVision

NOVEMBER 21, 2019

For teams that want to go head-to-head with the competition and grow in the market, there are 10 priorities for sales leadership to focus on for 2020: A Strong Coaching Culture and Program. There are thousands of tools on the market for sales teams and contact centers. A Solid Tech Stack. Sales managers should be too.

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Hiring Top of Funnel GoldMine Coaching 40

Zoominfo

AUGUST 8, 2022

With unemployment rates steadily hovering around pre-pandemic lows , the power in the US job market has shifted into the hands of applicants — with competition that goes far beyond who has the best craft beers on tap. Compare that to the average of $1,678 per employee that midsize companies spent on training in 2020.

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Hiring Top of Funnel Promotion Compensation 130

Allego

JANUARY 13, 2022

Life remains turbulent, but Allego maintains a steady course—continuing to advance, innovate, and achieve new levels of success. The MarTech Breakthrough awards recognize companies, technologies, products, and services in the field of marketing, ad, and sales technology. Best in Biz Enterprise Product of the Year—Sales Software.

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Lead Rank Lead Scoring Journal Sales Enablement 157