Remove 2020 Remove Government Remove Marketing Remove Prospecting
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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When CCPA went into effect on January 1, 2020, it grabbed headlines because many observers saw it as a smaller, American version of the sweeping General Data Protection Regulation (GDPR) in Europe. Figure 1 : Companies were most interested in compliance, judging from CCPA projects in 2020. Source: ZoomInfo. Source: ZoomInfo.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Updated April 2020. 4251 Wholesale Electronic Markets & Agents & Brokers. 445210 Meat Markets.

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Your Market’s New Normal

Pipeliner

And rightfully so, we’re primarily concerned with our clients and prospects. What’s changed with my markets? I’m not proposing we conduct three-day offsites to dive deeply into our market shifts. So, here’s a simple one identifying five critical market areas for your streamlined brainstorming. Market Patterns.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

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3 Advantages that experienced companies can use to beat startups

eGrabber

25% of past customers are now in new companies – target them 25% of past prospects are now promoted – target them 25% turnover of past users – target them. Government stats ). These stats are from Jan 2020. Past Prospects are now promoted to fill up the gap of those laid off.

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