SBI Growth

JULY 17, 2020

Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .

Trends 230

Trends Trade Show Retail B2B 230

SBI Growth

FEBRUARY 3, 2020

It’s 2020, and you are just launching your annual go-to-market strategy. You are feeling good about your plan. You have solid teams around each initiative and feel confident that the timeframes are achievable. You made some big bets, and you.

Strategy 254

Strategy Marketing Research Report 254

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

SBI Growth

JUNE 16, 2020

Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company. The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Revenue 270

Revenue Marketing Strategy Energy 270

Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

Conference 229

Conference Microsoft Marketing Advertising 229

Nimble - Sales

NOVEMBER 5, 2019

However, many companies have struggled with marketing to millennials. 2020 is a fresh start in a new decade — and for businesses, a chance to target millennials more effectively than ever. The post 7 Marketing Strategies for Targeting Millennials in 2020 appeared first on Nimble Blog. Definitions […].

Strategy 96

Strategy Marketing Company 96

SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

SBI Growth

MARCH 28, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. The landscape has changed drastically and integrating a successful strategy is no easy feat. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is. Building a consensus of understanding your strategy.

Strategy 218

Strategy Marketing Segment B2B 218

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.”. And some quick definitions of each word/strategy…. 2020: The year of product expansion?

Loyalty 162

Loyalty Airlines Hotels Hubspot 162

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

SBI Growth

NOVEMBER 19, 2020

As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the forefront of conversations between your company’s leadership team and board members. While your annual revenue planning activities may focus.

Strategy 321

Strategy How To Revenue Conversion 321

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Nimble - Sales

MARCH 27, 2020

But one of the broad, emerging uses of facial recognition relates to marketing. Walgreens Rolls Out Ad Personalization Based on Facial Recognition Marketers face constant challenges when determining which […]. The post Is Facial Recognition a Practical Marketing Strategy in 2020?

Strategy 99

Strategy Marketing Face-to-face Relationals 99

SBI Growth

NOVEMBER 8, 2020

However, how are market leaders positioning themselves to be set. With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office.

Marketing 292

Marketing Strategy Positioning Tools 292

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sell Integrity

MAY 12, 2020

With leaner sales organizations, your sales enablement strategy has to step up and be a valuable contributor to the organization. When we say ‘sales enablement’, many people immediately think of tools: technology, data, research, marketing content, product information and other elements that help sales get closer to the client.

Sales Enablement 124

Sales Enablement Webinar Metrics Strategy Coaching 124

Zoominfo

AUGUST 21, 2020

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series.

Trends 130

Trends Oracle SAP Banking 130

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

NOVEMBER 3, 2020

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.” 2020: The year of product expansion?

Loyalty 130

Loyalty Airlines Hotels Hubspot 130

SBI Growth

JANUARY 13, 2020

The 2019 fiscal year is in the rearview mirror, and 2020 has officially started. For many CEOs, the strategy and approach used. Strategic planning is finished, and plans to get off to a fast start in FY20 are in motion.

Competition 250

Competition Marketing Strategy Research 250

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JULY 6, 2020

Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. How To Build Your Go To Market Strategy.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Nimble - Sales

MAY 15, 2020

In an oversaturated market like the one we’re facing today, it’s tough for a small business to set itself apart from all the competitors offering similar services and products. The post 6 Marketing Ideas For Growing Your Small Business in 2020 appeared first on Nimble Blog.

Small Business 128

Small Business Small Business Face-to-face Marketing 128

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it! More than 5.6

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Understand Your Target Market.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

The Center for Sales Strategy

DECEMBER 14, 2020

Lessons learned in 2020 boil down to three words — Accept, Adapt, Accelerate. Here are some lessons learned in 2020, straight from the mouths of experts at The Center of Sales Strategy (CSS), LeadG2, and Up Your Culture. None of us fathomed that a year ago we could do business without traveling.

Travel 121

Travel Up-Sell Meeting Training 121

Crunchbase

MARCH 16, 2020

First we discussed the key drivers of change she sees for the coming year: All B2B companies, no matter their size or digital maturity, will make sales enablement technology a priority in 2020. Marketing leadership will play a more crucial role in sales enablement leadership and ownership. Prioritize Sales Enablement Technology.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B 180

B2B Strategy Buyer Persona Marketing 180

Hubspot Sales

MAY 15, 2020

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Let's review the latest eCommerce technology trends to focus on as we move through 2020. mobile retail revenue is expected to be $339 billion in 2020, up from $207 billion in 2018.

Trends 145

Trends Retail Consumer Social Media 145

Zoominfo

OCTOBER 13, 2021

. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). What do we mean by “direct mail marketing”?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130