article thumbnail

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Marketers have to ask, “Who are these people?

article thumbnail

The State of Medical Technology Sales in 2021— Takeaways from Medforce Connect 2021

Bigtincan

This year at Medforce Connect 2021 commercial excellence and marketing leaders from Europe’s top Medtech companies dug into the State of Medical Technology Sales. The companies, including BD, Baxter, and Zimmer Biomet met to exchange ideas and get input for commercial and marketing priorities for the rest of 2021 and beyond. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Small Gifts Can Create Big Marketing Wins

Zoominfo

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

article thumbnail

How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

That’s why putting plenty of focus on sales enablement will be crucial for 2021. The Elements of a Winning Sales Enablement Strategy for 2021. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all.

article thumbnail

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

article thumbnail

The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

article thumbnail

Proper 2021 Planning Will Require a New Level of Focus

SBI Growth

No more bets, please. Have you ever been at a roulette table next to the person who bets on nearly every number? They practically cover the board betting the majority of the 38 numbers, 0 & 00 included, not realizing.

article thumbnail

4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

In this webinar, you will learn: Key definitions that simplify the array of metrics available to ABM marketers. Don't miss out on this exclusive webinar with Steve to jumpstart your ABM strategies today! July 21, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.

article thumbnail

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.

article thumbnail

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. In this exclusive webinar, you’ll hear B2B expert Howard J. June 23, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

article thumbnail

Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. In this webinar, we will discuss: Achieving agility by increasing engagement and collaboration between technical and non-technical teams. Tuesday April 13th, 2021 at 11AM PDT, 2PM EDT, 7PM GMT.

article thumbnail

Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Your business has it all: the product, the plan, the team, the market. In this webinar, you will learn: How online reviews impact your business. What 2021 online review trends you should be paying attention to. August 12th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT Online reviews have never been more important.

article thumbnail

Virtual Sales Coaching 2.0: How Time-Shifted Video and AI are Changing the Game

Speaker: Jonathan Carlson, Senior Director of Marketing, and Jake Miller, Senior Product Marketing Manager at Allego

Join marketing power duo, Jonathan Carlson and Jake Miller, who will walk you through the current state of sales coaching and the tactical changes that can help you thrive in a remote world. During this webinar you will learn: What the latest research says about virtual coaching. But it doesn’t have to be this way. And much more!

article thumbnail

Outbound Prospecting – Filling Your Sales Pipeline

Speaker: Mark Hunter, CSP, “The Sales Hunter”

Join Mark Hunter, CSP, “The Sales Hunter”, as he details the importance of knowing your market and how that dictates who you should be prospecting. In this webinar you will learn how to: Determine who your best leads are. October 12th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT Turn a lead into a prospect.