Remove about products
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Selling Is Not About Your Product or Service

Sales and Marketing Management

Product-led sales no longer works in an era of self-educated buying teams. The post Selling Is Not About Your Product or Service appeared first on Sales & Marketing Management. Julie Thomas discusses the new era of value selling.

Education 257
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Everything You Need to Know About Product Messaging

SocialSellinator

Discover key strategies for effective product messaging to boost your brand's visibility and engagement in digital marketing.

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Stop Talking about Products and Start Talking about Problems

Alice Heiman

At many companies, salespeople and marketers focus on products when talking to customers – not business problems. . But c ustomers almost never ask that when sellers talk about products. They only ask it when sellers talk about problem s. . Talk about getting off on the wrong foot.

Banking 147
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You have Product-Market Fit, but what about Go-To-Market Fit?

Tenbound

Most everyone knows about Product-Market Fit, but have you considered Go-to-Market Fit? I first heard about this from Tae Hea Nahm, Co-founding MD at Storm Ventures and Co-Author of the great book Survival to Thrival, which goes into depth about this finding GTM fit. Read this first.

Marketing 105
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The Better Way to Onboard Customers

Speaker: Skilljar Experts

Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. Linda Schwaber-Cohen, Product Marketing. The best onboarding programs have a super power: they’re constantly improving.

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How to Talk About the Value of Your Product Without Talking About the Product

Product Management University

The value of your product isn’t what the product does. It’s what the product does for the customer. One of the first things the prospect will ask is, “Can you give me an overview of your product?”. Product marketing professionals have been trying for decades to create simple responses to that question.

How To 52
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Price is All About You (It’s Not About Your Product)

The Sales Hunter

What I’m about to say is going to be seen as controversial by many of you, but I’m going to say it because I believe it. It starts with the conversation I’ve had with far too many salespeople who tell me they have to cut their price to be successful. They think if they […]. Blog pricing discount discounting price sales discounting'

Discount 225
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Transform Your Product Sales Training to Drive More Sales

Training dispersed sales reps about your products is challenging, costly and hard to measure. How can you: Provide deep product knowledge? Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success. Speed up new product introductions. Drive more sales.

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth. You’ll learn about: Partnering with your marketing team to reach a broad audience.

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The Showpad Sales Transformation Maturity Model

According to a study from SiriusDecisions, 81% of buyers today make purchase decisions based on buying experience, over product or price. This model is visionary -- developed to inspire and excite you about where your organization can go. In order to deliver experiences that win buyers, your entire organization must transform.

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How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom––a leading video and communications platform company––was finding it increasingly challenging to train their global salespeople on their multiple product lines and 1000’s of different conversations. About Second Nature. Increased number of practice sales conversations performed.

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Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Your business has it all: the product, the plan, the team, the market. But do your online reviews reflect that accurately about you? In today's digitized society, online reviews have all but supplanted word-of-mouth recommendations. Online reviews have never been more important.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

Companies can no longer deny the fact that employees can in fact be productive, motivated, and proactive, all while working remotely. Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Which production secrets are key to transitioning webinar attendees to active sales prospects. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” Send your questions ahead of time to make sure your voice gets heard in this interactive event.