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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

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How Does Weather Affect Small Businesses?

Smooth Sale

Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points. Energy Consumption and Cost Implications The weather also plays a critical role in how small businesses consume energy, directly influencing operating costs.

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Lead generation and nurturing best practices for SMBs

Act!

In this article, we’ll define lead generation and nurturing, show why they’re critical to your SMB, and share actionable tactics you can use to fill your pipeline. It also enables them to follow up with the most engaged subscribers and invest their energies in nurturing the right relationships. What is lead generation?

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

Emails, articles, news flashes, blasts, webinars, podcasts…they make my blood boil. Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. Of course you would.

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Marketers Just Want To Market: Here’s How

Sales and Marketing Management

As Loreal Chief Marketing Officer Hugh Pile put it recently during a panel session of the British advertising group ISBA, “There’s a lot of discussion of left-brain logical skills, about science and analytics, and we need that stuff because of the marketing technologies that are available to use in programmatic and analytics.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. If you stumble upon a relevant new video or article, share it in one of your favorite subreddits to generate a conversation. Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising. r/marketing. /r/advertising.

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