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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Pointclear

Of course, proving ROI was for many years difficult in spite of Claude C. Hopkins’ book Scientific Advertising , published in 1923. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. It is written as a text book for students and a safe guide for advertisers.

Lead Gen 184
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11 Facebook advertising tips for small businesses

Nutshell

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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How to Boost Your Marketing ROI Right Now

Highspot

When it comes to driving leads, MarTech reveals which tactics are still successful: 56% of marketers found digital advertising to be successful. You can infer that digital-first tactics – content marketing, digital advertising, SEO – still reign supreme in a post-pandemic world. 48% of marketers found SEO to be successful. Get a head.

ROI 52
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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

An impressive 85% of people also remember an advertiser after receiving a piece of branded merch. And, when those same people start following you online or paying more attention to your physical marketing materials, ROI won’t be far behind. CatCat : Build your future one skill at a time.

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5 B2B Lead Generation Mistakes to Stop Making in 2022

MarketJoy

You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. excessive graphic design and image advertising). If you open your local business journal, you will almost certainly see an advertisement for a consulting firm trying to “generate awareness.”