Is it Fraudulent to Spend Money on Lead Gen Without an ROI?
Pointclear
NOVEMBER 7, 2018
Of course, proving ROI was for many years difficult in spite of Claude C. Hopkins’ book Scientific Advertising , published in 1923. Yes, you read correctly - 95 years ago he took the mystery away: “The only purpose of advertising is to make sales. It is written as a text book for students and a safe guide for advertisers.
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