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Stay Relevant During an Industry Shift

SBI Growth

Many industries are shifting. The definition of an industry shift is perhaps best understood by looking at a few examples. Here are three: Here is a New York Times article discussing how the trade show industry is getting flipped on its head. The CEO is responsible for keeping his company relevant during an industry shift.

Lead Rank 288
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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Choose from among publicity, advertising, website, social media and personal selling. A control template provides the guidelines for your writers, designers and other creative staff to follow. He teaches his popular Strategically Aimed Marketing (SAM 6) process to business leaders and those working within the marketing industry.

Marketing 237
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Create Effective Promo Flyers With These Easy-to-Follow Steps

Pipeliner

When in doubt, check with the designated brand book and guidelines. Any advertising or marketing material will not be as effective unless there is a call-to-action (or CTA). There are no specific ABCs in how to exactly create a flyer that works as no designer has the same skill, and no brand has the same guidelines.

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What is a Franchisee vs. a Franchisor?

Hubspot Sales

The franchisee must adhere to the franchise, so following the contract and operating under the provided guidelines are a must. Following Rules and Guidelines. If that means wearing a specific uniform, performing inventory via a specific protocol, or advertising through provided signage, you need to follow those expectations.

Hotels 94
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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Transparency Is Key: Explain influencer marketing regulations and FTC (Federal Trade Commission) guidelines surrounding sponsored content.

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How to Recruit and Retain More Women to Your Sales Team

Zoominfo

While sales remains a male-dominated industry, women in B2B sales roles tend to outperform their male counterparts. And with so many women looking for a career change, interviewing candidates with nontraditional backgrounds can help you secure top talent from industries you weren’t previously able to source candidates from.

Hiring 100
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Five Markets To Target As A Fencing Contractor

Smooth Sale

Commercial And Industrial Market The commercial and industrial sectors offer significant potential for fencing contractors. Emphasize your fencing products’ durability, functionality, and customization options to cater to the specific needs of commercial and industrial clients.