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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176
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10 Creative Examples of How to Use AI in Sales

Allego

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” Lead Generation: Automating the lead generation process, AI tools can sift through data across digital platforms to identify potential customers. Listen to the interview.

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Churn Analysis: The Ultimate Guide

Gong.io

How does one calculate customer churn? And how can the results of your churn analysis help you improve your business? What is customer churn and why is its analysis so important? . Simply put, customer churn is the number of customers leaving your product or service. In the case of this example, 0.17

Churn 62
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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130
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Customer Service Training Software: Factors & Tools to Consider

BrainShark

The right customer service training software can help you onboard agents faster, track their learning progress, and ensure they always have access to relevant information for resolving client issues quickly. A better way to train and educate your customer service teams is to get software that’s specifically built for that purpose.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation. Let’s explore some examples.

Lead Rank 211