[STUDY] Bridging the Great B2B Vendor-Buyer Divide
DiscoverOrg Sales
OCTOBER 5, 2017
In a perfect world , the B2B buyer-vendor relationship is mutually beneficial – and most of the time, it is. Analytical, Intuitive, Functional, Personal: Most communication styles are broken down into these four categories. Most sales training programs focus on the recitation of facts. So why don’t buyers like salespeople?
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