The Sales Hunter

DECEMBER 22, 2011

Sales Articles. Purchasing Departments and Buyers. 6 Negotiating Secrets Buyers DON’T Want You to Know. I have the opportunity to talk with many buyers. Confessions from a buyer: 1. Salespeople always believe a slow buyer is an unmotivated buyer. Visit my extensive article section on the topic.

Negotiation 195

Negotiation Buyer Ideal Customer Profile Hiring 195

Sales and Marketing Management

JANUARY 16, 2019

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. So how can an organization ensure that their omni-channel approach meets buyer expectations?

Channels 259

Channels Social Media Consumer Lead Rank 259

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Lessonly

SEPTEMBER 18, 2019

The businesses I admire most develop and value a strong customer service strategy. Exceptional customer experiences go beyond reps simply offering support—it’s about building rapport and developing strong relationships. 78% of consumers say they’ve backed out of a transaction due to a poor service experience.

Customer Service 22

Customer Service Strategy Customer Construction 22

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. Your Buyers are Knocking.

Buyer 79

Buyer B2B B2C Survey 79

Sales and Marketing Management

JANUARY 20, 2020

As startling as that statistic is, it’s not all that difficult to believe, what with buyers having ready access to digital content, their reliance on social media and the rise of e-commerce. Forrester estimates that 82% of buyers will have viewed at least five pieces of content from the vendor that wins their business. Host webinars.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Lessonly

APRIL 3, 2020

Why use call center training software for customer service enablement? . Now google the phrase “customer service enablement,” and the returns are just one-tenth that number. Through the power of the internet, the modern buyer is more informed than ever. Be more customer-centric by being more agent-centric.

Customer Service 26

Customer Service Software Software Training 26

Zoominfo

AUGUST 31, 2020

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

APRIL 10, 2018

Customer Service. Did you know that an estimated 67% of consumers use social networking sites for customer service ( source )? Customers turn to social media for many reasons—to report a problem, talk about their experience with your brand, or to simply stay up-to-date on your products or services.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

SBI Growth

AUGUST 2, 2013

As a Sales Rep, your Buyers expect you to be a Thought Leader. This article outlines the elements necessary to repeat your successes. In addition to this article, when you participate you can access the Thought Leadership Guide. Determine if you are relevant and timely to your specific Buyer. External challenges.

Trends 306

Trends Face-to-face Buyer Follow-up 306

Allego

OCTOBER 4, 2022

When not in job search mode, though, my LinkedIn visits are quick hits: share a link to an article, like a few posts, and maybe post a comment. LinkedIn’s algorithm discovered I’m a Gen-Xer, and in the News section of my home page I saw an article about my generation. Gen-Xers are rarely the subject of articles.

Sales Process 62

Sales Process Hiring How To Video 62

No More Cold Calling

NOVEMBER 14, 2019

Stop confusing your buyers. The experts from Gartner also found that when sales and customer success representatives focus on exceeding customer expectations they end up creating confusion and unnecessary expenses for both parties along with wasted effort and time. I was so frustrated. Seems counter-intuitive, doesn’t it?

Loyalty 249

Loyalty Customer Cold Calling Fashion 249

Allego

MARCH 28, 2023

Whether they’re buying a car, software, or furniture—customers today control much of the buying experience, not a salesperson. Buyers research the products, read customer reviews, watch demos or do virtual tours, and compare prices. Today’s buyers expect frictionless virtual evaluations.

eBook 62

eBook Video Buyer Education 62

SBI Growth

SEPTEMBER 7, 2012

This article is aimed squarely at the CEO or SVP of Sales who has tried (or considered) Inside Sales in the past. 18 days ago, I wrote another article on Inside Sales. Mystery Shopping means engaging your company (and your company’s competitors ) as an outside Buyer would. How can I make such a bold statement? Not anymore.

Inside Sales 244

Inside Sales Face-to-face Sales Qualified Lead Inbound 244

Sales and Marketing Management

MARCH 14, 2018

Thus, the key to profitability is to slow customer churn and nurture growth. Reinvent Customer Service. It’s an attitude that many customer service departments adopt. If customers call in, reps spring into action. To overcome your knowledge gaps about the customer experience, conduct research.

Retention 223

Retention Customer Loyalty Remedy 223

Smooth Sale

APRIL 15, 2024

Prioritize Customer Satisfaction and Retention In the fiercely competitive business landscape, customer satisfaction is paramount. Happy and loyal customers become repeat buyers and serve as brand advocates, spreading positive word-of-mouth and driving new business.

Small Business 119

Small Business Small Business Advertising Advertising 119

Lead411

JUNE 22, 2023

To assist you in finding the right solution, this article will compare a comprehensive list of 15 top databases for sales leads: Lead411, ZoomInfo, Seamless.ai, UpLead, RocketReach, Apollo.io, LinkedIn Sales Navigator, Cognism, Lusha, LeadIQ, Kaspr, Megaleads, AeroLeads, Clearbit, and SalesIntel. No intent data provided.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. Need some inspiration?

B2C 209

B2C B2B Marketing Social Media 209

Hubspot Sales

MAY 27, 2020

Note: This article is authored by HubSpot. While Zoho has similar functionality to other CRMs, they're best known for their top-notch customer service and economic pricing. Compared to Salesforce, customers rated Zoho as easier to use and set up. Freshsales. Price: Essential, $12.50/month; month; Advanced, $24.90/month;

SalesForce 124

SalesForce Sales Process Hiring Hubspot 124

Janek Performance Group

DECEMBER 27, 2022

This article explores the 2023 sales landscape and how sales leaders can position their teams for greater success. As AI continues to evolve , many industries are adopting it to improve their products and services. There are many areas where AI falls short, but customer service is not one of them.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

FEBRUARY 20, 2018

5. Online Customer Service. AI-based systems like chatbots and automated user flows have drastically transformed the world of customer service. Because of AI, less manpower is needed to provide excellent customer service. And—this hasn’t gone unnoticed. And—this hasn’t gone unnoticed. Contact us today.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Bernadette McClelland

MARCH 11, 2018

We are missing something… ‘Experiences’ aren’t just game-changing for an existing customer. What about the buyer? BX, or the Buyer Experience, may be considered by some to be a subset of CX, but I really do think it stands on its own and ought to be given more airtime, especially from a sales enablement perspective.

Lead Rank 294

Lead Rank Loyalty Lead Scoring Face-to-face 294

Nutshell

DECEMBER 2, 2020

Customer experience can make or break a brand. If buyers have a positive experience with your company, they’ll turn into repeat customers, and generate steady referrals for your business. Providing a poor customer experience earns you a reputation that could sink your business in a hurry. Sign up at terkel.io

Customer 83

Customer Social Media Customer Service Insurance 83

Pipeliner

MAY 19, 2021

Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. In this article, we’re going to outline a few different tips to help get you started. Create content for every stage of the buyer journey. Let’s take a look!

Case Study 98

Case Study Marketing Insurance Insurance 98

Sales Hacker

DECEMBER 14, 2022

In this article, I’ll take you on a quick tour of why your sales meetings suck — and how to use sales enablement to transform them. Before buyers even consider a purchase, they do extensive research, including asking the opinions of friends, peers, and on social media. What does sales enablement do for sales teams and clients?

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Hubspot Sales

JUNE 6, 2022

The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer’s Twitter Account.

Research 127

Research Prospecting Face-to-face Twitter 127

Pipeliner

JANUARY 26, 2020

In my last article , I declared that “customer focus” is too vague to measure and implement, but that “customer value focus” was the essence inside customer focus that you were unknowingly seeking. Customer service may be brought into the “team” as well, giving their input.

Lead Rank 85

Lead Rank Lead Scoring Ideal Customer Profile Face-to-face 85

Selling Essentials RapidLearning Center

JULY 25, 2023

The researchers surveyed 198 buyers to explore what happens when customers get angry, and found something surprising and potentially very useful for sales and customer service professionals: Customers will let you know they’re angry when they “believe they can potentially alter and/or seek a remedy for a negative event.”

Customer 52

Customer Remedy Journal Retail 52

Zoominfo

MARCH 3, 2019

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. Let’s get into it!

Research 233

Research B2B Tools Company 233

Zoominfo

DECEMBER 21, 2020

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Under this scenario, a firm develops a feature or product that appeals to buyers who were not a focus previously.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

MAY 8, 2018

Dirty data impacts every aspect of a business from sales to customer service—but dirty data is especially detrimental to branding initiatives. Here’s why: 1. Dirty data impacts your ability to understand who your best customers and prospects are. Thus, creating buyer personas. Take lead source as an example.

Data 183

Data Buyer Persona B2B Buyer 183

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? 15% of email users change their email address one or more times a year.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

MAY 29, 2018

So answer this, Alexa: How can marketers optimize website content to remain visible in a world where more buyers are turning to voice search? We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. Let’s jump right in!

Google 153

Google B2B Study Engineering 153

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Close.io

APRIL 10, 2020

In this post, we've pulled together some of the best sales articles from around the web, featuring some superb content on resume building, churn prevention, onboarding, and much more. Obviously you can't stop every customer from dropping you, but at the same time, you can't be hands off and complacent with cancellations either.

Hiring 95

Hiring Cancellation Churn Policies 95

Understanding the Sales Force

JUNE 20, 2014

It''s being of value to the customer. The best way to be of value to the customer is to have the conversation that nobody else has had with them. Customer-Centric/Customer-Focused Selling Of course salespeople must be more focused on the customer and prospect. Only one company can have the best product or service.

Consultative Selling 275

Consultative Selling Inside Sales Lead Nurturing ACT 275