Zoominfo

OCTOBER 13, 2023

EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Allbound

APRIL 1, 2020

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. But what does it really mean? Don’t build it haphazardly.

Channels 89

Channels How To Promotion Pivotal 89

SBI Growth

JUNE 15, 2018

The Influencer Channel is often overlooked. If utilized correctly, it can help you: Learn about opportunities earlier in the sales cycle, Win more deals, while also…. Increasing the cost of sales for your competition. This combination is the sales equivalent of a hat-trick.

Channels 189

Channels Influencer How To Sales Cycle 189

Sales Hacker

SEPTEMBER 23, 2021

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 101

Channels Scale How To Commission 101

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding.

Data 183

Data Buyer Persona B2B Buyer 183

Sales Hacker

MAY 26, 2021

Mary Shea defines this term in her recent article Unleash: A New Cohort of Revenue Innovators Comes of Age : noun — a new cohort of revenue leaders who put buyers at the center of their strategies, who arm their sellers with the most innovative sales technologies, and who over-index on data, rather than intuition to inform their business decisions.

Data 97

Data Hubspot Comparison Revenue 97

Hubspot Sales

OCTOBER 12, 2022

For instance, 74% of sales professionals say LinkedIn is the most effective channel for prospecting. There are many ways to build rapport via social media, such as showcasing reviews and testimonials, engaging with your prospect's content, and sharing relevant articles. But, above all, your goal is to provide value.

Social Selling 118

Social Selling Trends Social Media Data 118

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Pipeliner

JUNE 26, 2023

In another article here on the blog, Travis Jamison delved into marketing trends this year that are vital for ecommerce site owners to understand. This time, the focus is on another powerful innovation – data development platforms, and how they can contribute to the scaling of your ecommerce website.

Scale 52

Scale Data Analytics Social Media 52

Showpad

MARCH 1, 2023

In today’s data-driven business landscape, organizations increasingly rely on internal reporting to make informed decisions. It’s likely you already have many data tracking and reporting tools in place at your organization. But ask yourself: Does your data actually help you to make insights-driven business decisions?

Data 52

Data Analytics Report Government 52

Zoominfo

MAY 22, 2020

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information.

Data 113

Data Policies SalesForce Consumer 113

Sales 2.0

SEPTEMBER 18, 2020

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. My data on using social selling techniques shows a big increase in response rates vs traditional cold calling, roughly three times more effective.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

Sales Hacker

OCTOBER 19, 2020

My data science team decided to put this thinking to the test. This is the first in a series of data science-oriented posts from the data science team at Outreach. They spend their time digging through complex data sets to help sales professionals perform at a higher level. For example, change up your channels.

Buyer 103

Buyer Data Lead Rank Lead Scoring 103

Hubspot Sales

FEBRUARY 14, 2024

Ackerman says, “I know brands that have their own Facebook groups or discord channels for their top fans. A channel such as this has additional benefits for marketing. What I like: A direct channel to speak with your audience builds and nurtures connections. Social proof or case studies. A compelling or high-value offer.

Data 87

Data Segment Email Marketing Webinar Metrics 87

Sales Hacker

DECEMBER 28, 2018

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. This article will help you build the most compelling sales deck possible. This article analyzes over one million B2B sales call recordings to tease out what’s working and what’s not, based on hard data.

Ideal Customer Profile 96

Ideal Customer Profile Top of Funnel Hiring B2B 96

Zoominfo

SEPTEMBER 16, 2020

Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync. Different content does well on different channels, i.e Different content does well on different channels, i.e You should know the exact goal of each channel (i.e Ensuring Data Quality. Making Design A Priority.

B2B 261

B2B Social Media Hubspot Channels 261

Sales Hacker

AUGUST 30, 2021

Businesses have been worshipping big data for some years already, but unforeseen events in 2020 and 2021 made it clear that revenue rests on sales data. Consumers expect personalized experiences, lightspeed response times, and purchase journeys that remain connected no matter how many channels they cross. How to solve it.

Top of Funnel 88

Top of Funnel Data Scale Segment 88

Allbound

AUGUST 12, 2018

Why the “Channel Stack” is a Terrifyingly Outdated Idea. “If But, why not the Channel? Because it was made all too evident yet again in a recent article where it was very boldly proclaimed that “The Channel Stack is the Future of Channel Management.”

Channels 48

Channels SalesForce Licensing Analytics 48

Sales Hacker

SEPTEMBER 6, 2021

It’s likely you probably look the lead up online and personalize the email sequences based on some type of demographic or firmographic data, like their industry and company size. We’ll explain how we’ve been using marketing attribution data to personalize our outreach and how it’s netted us an extra $100k in annual revenue. to do this.

Data 67

Data Lead Rank Lead Scoring Marketing 67

SalesFuel

MARCH 29, 2024

In 2023, consumer visits to websites fell by 3.6%, even with ad spending across paid channels reaching an all-time high. A previous SalesFuel blog based on data from WordPress VIP says you can find that information by looking at your client’s search data. Here are a few tips for creating content that will help drive sales.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Smooth Sale

JANUARY 29, 2024

Email Is A Better Communication Channel Social media is far more interactive but can influence people to interact when it may not be a fit due to the involvement of others they know. Customers often prefer to receive communications via email, making it a better channel for direct engagement.

Top of Funnel 181

Top of Funnel Social Media Funnel Comparison 181

Nutshell

MARCH 14, 2023

The key to solving this issue is having the right data, which is exactly what you’ll get with Nutshell’s new lead attribution features. With lead attribution in Nutshell, you’ll get channel and source data for your leads automatically — no manual input needed. Channels are mediums that we group sources into.

Leads 62

Leads Marketing Qualified Lead Analytics Channels 62

The Spiff Blog

MARCH 31, 2023

While the data we uncovered is concerning, it’s not surprising. Today we unveil some of our findings and attempt to unravel what this data means. But, because this particular data set only looks at variable pay, it forces us to think beyond the surface level reasons why women in sales are earning less than men. So, what gives?

Commission 52

Commission Data Salary Face-to-face 52

Zoominfo

JANUARY 23, 2021

With the help of this article, you can get your reps on a prospecting schedule, automate efficient processes and hone your prospecting efforts to ignite your sales process. The key to a great sale is to identify your decision makers – learn how data can help. Do they share articles from particular industry publications?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Understanding the Sales Force

JANUARY 14, 2019

Or the first time you watched Cable with more than 6 channels and without snow? How about the 5 1/4" floppy disks that stored a whopping 160KB of data? Do you remember reading your first Blog article? This article will be somewhere around #1,750 in the series and since that time my Blog has won 27 awards.

Wireless 292

Wireless Microsoft LinkedIn Channels 292

Sales Hacker

JANUARY 30, 2024

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. Speaking of sales, don’t miss this article next: 7 Successful Sales Pitch Examples and Why They Work.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Jeffrey Gitomer

MAY 20, 2013

A thought, an idea, an article, a brochure, a sales presentation, a customer testimonial, or a little kid sliding down a slide. Whatever it is you’re selling, take advantage of every new channel of distribution. Video is the new letter and email. Here’s what to do (and here’s what I’m doing) to keep your business up to speed: 1.

Data 206

Data Prospecting Video Social Media 206

Smooth Sale

MARCH 28, 2024

Encrypt Sensitive Data Encrypting all sensitive data is wise, as it will be hugely important to ensure that you have the right protection for that data. Encryption ensures nobody can read the data, so it’s a relatively failsafe way of protecting sensitive information. Decrease Cyber Vulnerability.

System 102

System How To Licensing Hiring 102

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. What is the ePrivacy Directive?

Campaigns 130

Campaigns Data Account Based Marketing Consumer 130

Sales Hacker

SEPTEMBER 4, 2019

Fast Company even published an article encouraging brands to stop spending money on swag , citing broad environmental concerns. (a a note: some of our industry has vehemently spoken out against this article). Let’s dive into the psychology of swag, what the data says, and when you can expect it to work for sales.

Sales Tools 101

Sales Tools Tools Data Wireless 101

Understanding the Sales Force

APRIL 4, 2024

Assessments Compared Data on Sales Excellence Coaching Salespeople MUST READ: Are Assessments as Evil as the Persona Movie Suggests? Correlation: Salespeople Strong in This Competency are 2125% More Likely to be Performers The Data: What Percentage of Salespeople are Really Coachable?

Hiring 149

Hiring Sales Leadership Sales Forecasts Forecasting 149

Allbound

NOVEMBER 21, 2018

Five Questions Channel Program Leaders Should Be Asking. 2018 has marked a major shift in the way governments, companies, and consumers view data privacy. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Changing Privacy Requirements. What makes these laws really tricky?

Policies 57

Policies Channels Government Consumer 57

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Showpad

FEBRUARY 14, 2024

And while you’re busy measuring and perfecting every marketing channel, your sales team — the real revenue driver — is being overlooked. Harness the full potential of your most important marketing channel — your sales team. Despite your efforts, you still can’t get your sales team to deliver a consistent and compelling message.

Marketing 52

Marketing Direct Mail Channels Lead Rank 52

Allbound

JULY 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? How Can You Measure Success?

Channels 48

Channels ROI Marketo InsideSales 48

Increase Sales

JANUARY 1, 2016

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting.

Data 70

Data Loyalty Ideal Customer Profile How To 70

Tenbound

FEBRUARY 21, 2024

In this article, we will delve into the key aspects of Salesloft and Outreach, compare their strengths and weaknesses, and discuss their pricing models. Call and Meeting Intelligence: Salesloft enables users to record and transcribe calls, analyze call data, and gain valuable insights into customer conversations.

Lead Rank 59

Lead Rank Channels Analytics Social Media 59