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How to Create Business Requirements That Improve Marketing & Sales

Product Management University

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

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The Best Way To Generate New Leads

MTD Sales Training

A salesperson on one of our workshops was bemoaning the fact that he had to make between 100 and 150 cold calls a week. Your marketing department can help you develop articles that will be relevant and applicable to the current market. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo.

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Do You Want and Know How to Get Free Advertising?

Smooth Sale

Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Positive word of mouth is essential for branding that converts to sales and business growth. Today’s insights are provided to help you achieve the Smooth Sale! Celebrate Success!

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6 One Millimeter Mindsetâ„¢ Articles leverage Professional Experience

Babette Ten Haken

These seven One Millimeter Mindset articles are offered to help catalyze how to use your professional experience to serve customers better and better, moving forward. Engage me to speak or conduct an interactive workshop at your next corporate or association event. 2 Ways We create Unforgettably Innovative Customer Experiences [link].

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The SMB Owner’s Guide to Navigating Sales During Economic Uncertainty

Act!

In this article, we’ll dig deeper into the impact of economic uncertainties on small businesses and discuss strategies to deal with them. In other words, most businesses will see a drop in sales and revenue during such periods, resulting in cash flow challenges. Let’s get started. Here are a few strategies to help you get started.

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Sales Article: Are Your New Offerings in Search of a Market?

Customer Centric Selling

Sales Training Article: Are Your New Offerings in Search of a Market? When new offerings are announced the hope is that the capabilities offered will somehow be useful and desired by the market. Sign-up for one of these available sales training workshops to start your year with the end in mind - success.

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Sales Article about Social Prospecting

Customer Centric Selling

Sales Training Article: How Social Prospecting Helps Forecasting. By John Kearney, Sales Benchmark Index Image courtesy of Adam R at FreeDigitalPhotos.net It’s a topic that won’t go away. Marketing is not driving the quality sales leads the field needs. Very few leads from marketing convert to accounts.