Sales and Marketing Management
OCTOBER 29, 2018
In the B2B space, product-agnostic content manifests in a variety of ways. weather results, sports scores, definitions, etc.). If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry.
Steven Rosen
JANUARY 28, 2024
She emphasizes the need for teamwork in selling and highlights the critical role of trust in B2B sales. However, sales is a team sport, and success is more likely to be achieved when salespeople work together with their internal teams. She states, “Selling is a team sport.
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Product Management University
JANUARY 19, 2023
In this post, we’ll take a deeper look at strategic portfolio management in the B2B space and explain some common pitfalls product managers face when their collective focus is anywhere but on the priorities of their target customers. Think of your products as individual members of a competitive sports team.
Bernadette McClelland
DECEMBER 31, 2018
Why have I introduced both Jen and sports into this conversation? According to Jen, ‘ sports should be your go-to because of its versatility, popularity and ongoing storylines. Finally, because sports and business have a common link – one of ethics – it is important to differentiate between winning and competing.
Zoominfo
DECEMBER 5, 2018
For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Key Takeaways on Reddit for B2B Marketing.
Vengreso
MAY 11, 2020
Consider this metaphor for your B2B sales team. If you follow sports, you know that there are games played during the regular season and then there’s the offseason. Here’s how the sports metaphor plays out for a company that has a real “offseason” every year. Selling with LinkedIn ®. Click the image below to learn how.
The Pipeline
NOVEMBER 30, 2021
Despite booming times, there seems to be a cloud over B2B sales. The realty of B2B sales is that it is a contact sport. By Tibor Shanto. Maybe it is the shadow cast by almost half of reps who fail to make quota? I find salespeople and others in the trade have difficulty focusing. What’s At Your Core?
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