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Forget B2C or B2B—Focus on H2H Instead

No More Cold Calling

One way companies derail trusting relationships with customers is with overcomplicated sales and marketing processes and terminology. Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Comment Here.

B2C 237
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Strategic Email Marketing Drives Breakthrough Customer Retention Results

SalesFuel

There’s no such thing as one marketing channel that engages 100% of consumers. Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? Desktop Website: 67.1% Desktop Website: 67.1%

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4 Ways to Make B2B Sales as Smart as B2C Sales

Sales and Marketing Management

With the long history of data availability available to B2C salespeople, they’re able to better track, recognize, and understand their prospects and the buying trips they take. But the ability to gather information from different places around the web gives B2B marketers a much fuller view of a company’s profile.

B2C 168
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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Thousands of small and midsize businesses (SMBs) are joining the market every week. Such huge numbers equate to huge revenue potential in terms of SMB sales. Successful implementation of a tailored SMB sales approach results in long-term benefits like ongoing relationships and increased lead generation. In the U.S.

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Problem Solving with Jay Hammans

criteria for success

Happy Tuesday, Let's Talk Sales listeners! This week's guest is long-time friend of CFS and sales expert Jay Hammans. Jay is the Vice President of Sales at DialAmerica Marketing, which provides on-shore B2B and B2C customer engagement services. Listen & Subscribe to Let's Talk Sales. CFSPlayBook.

B2C 98
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“Why I’m So Interested In Selling,” Bill Butler

Partners in Excellence

Transitioning from a successful sales rep to a sales manager was one of the most challenging times of my career. I had to control my type “A” personality to develop a high-performing sales team. I learned new skills in hiring and developing people and implementing sales processes that make an impact.

Hiring 101