The Pipeline

FEBRUARY 1, 2022

Craig always brings unique insights, opinions, and observations. Craig shared all the exciting developments in sales and marketing tech; things are on fire. This led to the obvious question, given everything what is happening, why are 40% plus of B2B reps missing quota. Back to our regularly scheduled blog.

Fashion 188

Fashion Quota Coaching Data 188

Zoominfo

SEPTEMBER 8, 2019

Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year! In the past, employees would go to events, do a little networking, and maybe bring back some useful information. In the past, employees would go to events, do a little networking, and maybe bring back some useful information.

Conference 162

Conference B2B Face-to-face Scale 162

Lead411

DECEMBER 13, 2023

Unlocking Success in 2024: The Imperative of Aligning Sales and Marketing Teams In the ever-evolving landscape of B2B sales and marketing, the convergence of strategies between sales and marketing teams is critical for success. This cohesive approach enhances overall customer satisfaction and loyalty.

Marketing 52

Marketing Top of Funnel Buyer Persona B2B 52

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

B2B 198

B2B Marketing Facebook Social Media 198

Zoominfo

MAY 21, 2018

We hope you’re able to understand the importance of marketing personalization and that you find some helpful insights within today’s infographic to bring back to your marketing strategy. For more infographics like this one, check out our following blog posts: Live Video: 18 Reasons to Live Stream [Infographic].

Marketing 133

Marketing Buyer Persona Hiring B2B 133

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Highspot

JANUARY 28, 2024

A significant 71% of B2B buyers say they download and consume multiple assets to help with the decision-making process and an equal number said they share such content with their team members. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

Smooth Sale

MARCH 20, 2024

From smart contracts to VR and AR, our collaborative blog offers suggestions for technological business changes for growth to consider seriously. From construction yards to FinTech, advancements are required for health and safety, meeting customer expectations, and staying relevant. It can be mind-boggling how quickly tech moves.

Hiring 102

Hiring Retail Lead Rank System 102

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. We’re going to help you also understand the B2B sales processes, strategies, and more.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. But, fear not dear marketer! Facebook likes.

Social Media 234

Social Media Marketing How To Campaigns 234

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sales tactics like cold calls often have a low conversion rate.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

The Pipeline

NOVEMBER 19, 2019

This is a serious challenge facing many in B2B selling today, one that will continue to grow. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. What is B2B sales time travel? This leads to the opportunity being ignored from a sales point. Was hast du gesagt?

Travel 213

Travel B2B Call-back Sales Qualified Lead 213

Smooth Sale

DECEMBER 23, 2023

Our collaborative blog offers several ways that you can save money when running a construction business and, in turn, maximize profits. __ Save Money When Running Your Construction Business Image Credit. . __ Save Money When Running Your Construction Business Image Credit. Skilled workers can also save money in other ways.

Construction 106

Construction Hiring How To Vendor 106

Mindtickle

JUNE 15, 2023

Last week’s Forrester B2B Summit in Austin, Texas brought together revenue leaders, Forrester analysts, and rev-tech vendors to share their insights and strategies for revenue excellence. Before seeking a vendor or investing in tools, it’s crucial to evaluate and define your sales capabilities. The booth troop!

B2B 52

B2B Case Study Study Vendor 52

Zoominfo

APRIL 11, 2018

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Successful sales professionals are often very perceptive. Question: What are some common sales objections you’ve received? Often, sales objections aren’t always what they seem.

Hiring 178

Hiring B2B Sales Cycle Call-back 178

Gong.io

JANUARY 2, 2023

This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. How do you know whether to move prospects through your sales funnel or disqualify them? How do you know whether to move prospects through your sales funnel or disqualify them? Read on to learn more.

Ideal Customer Profile 149

Ideal Customer Profile Lead Rank Sales Qualified Lead Lead Scoring 149

BuzzBoard

NOVEMBER 17, 2023

Generative AI is the architect of this paradigm shift, a force that doesn’t just keep pace with the demands of B2B marketing but surges ahead, creating opportunities and redefining what’s possible. The future of B2B marketing is not on the horizon; it’s here, and it’s generative.

B2B 52

B2B Scale Marketing Trends 52

criteria for success

MARCH 14, 2023

I so enjoyed our conversation on our latest episode of Let's Talk Sales ! Ravi is the founder of Ravi Rajani Consulting , where he helps B2B SaaS sales teams present their story, solution and message in a way that gets attention, builds trust, and wins new business without competing on price. Follow us on Twitter!

Case Study 52

Case Study Social Media Twitter LinkedIn 52

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Score More Sales

AUGUST 6, 2012

Sales reps are searching as many as 15 different data sources for information on customers and prospects. 82% of those surveyed believe that sales reps are challenged by the amount of information and the time it takes to research prospects prior to making contact. Reps are on information overload.

Data 197

Data CRM Survey Study 197

Lead411

FEBRUARY 14, 2024

Also, newly merged companies need new office locations quickly as they bring on more staff and as they incorporate. Cognism Cognism provides a platform that streamlines the process of generating and prospecting B2B leads. No need to cold-call as your warm leads can be found here. Hiring Plans, New Locations, M&As, etc.

Real Estate 52

Real Estate Lead Generation Sales Qualified Lead Lead Rank 52

Sales Hacker

JANUARY 31, 2022

Too many sales teams, though, are continuing to use the same general tactics they used pre-2020. While we’re not yet able to claim victory over the pandemic, it’s time sales leaders think about what B2B sales might look like in a post-COVID world. How COVID-19 changed B2B communication.

Survey 108

Survey B2B Channels Face-to-face 108

Score More Sales

OCTOBER 9, 2013

Could you use a powerhouse team of sales experts to help you with deals in your pipeline? Q4 is here, for those of you working in sales and working off of a calendar year. Sales leaders want to drive as much revenue as possible from their sales team – is that you? ” Answer: Not much. Am I right? Register now.

Webinar Metrics 214

Webinar Metrics Closing Strategy Lead Rank 214

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Pipeliner

AUGUST 9, 2020

How does video benefit you as a marketing and sales tool? In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. This Expert Insight interview discusses: Fundamentals of Video. The video brings more results than any other format.

Top of Funnel 98

Top of Funnel Funnel Video Marketing 98

Pointclear

JUNE 20, 2013

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will it bring another evolution in the ever-changing buying and sales processes?

Quota 213

Quota PointClear B2B Face-to-face 213

Vengreso

FEBRUARY 3, 2021

When I set it out to curate a list of the best sales podcasts for this year, I had two motivating forces in mind: Continuous Learning and Growth is not an Option for Sales Professionals. In sales leadership, we always talk about growing and doing. Growing in the craft is critical to our sales success. Sales Leaders.

Scale 111

Scale B2B Lead Rank Outside Sales 111

Zoominfo

APRIL 30, 2018

Today’s blog post will show you how to use web analytics to improve your recruiting strategy. They notice that their social media accounts bring significantly fewer visitors to their Careers page than the other platforms. But, these technological advancements also mean that candidate sourcing has grown more competitive. Keep reading!

Analytics 208

Analytics Google Analytics Social Media Channels 208

Allego

DECEMBER 29, 2020

This post appeared originally on the Seismic blog. When the business world shifted from in-person to virtual this year, B2B sales changed too. What we discovered was a new focus on the importance of sales and marketing alignment. The challenge was to achieve the same goals while operating in a new way.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Zoominfo

APRIL 11, 2018

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Successful sales professionals are often very perceptive. Question: What are some common sales objections you’ve received? Often, sales objections aren’t always what they seem.

Hiring 138

Hiring Sales Cycle B2B Call-back 138

Lead411

FEBRUARY 14, 2024

Also, newly merged companies need new office locations quickly as they bring on more staff and as they incorporate. SalesFuel An all-inclusive platform for sales intelligence, SalesFuel gives you the knowledge you need to interact with prospects successfully.

Real Estate 52

Real Estate Tools Leads Marketing Qualified Lead 52

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Source How to Develop and Implement a Demand Generation Marketing Strategies There is an effective way of bringing positive attention to your company and its offerings through the development and implementation of demand generation marketing strategies.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 130

Marketing Prospecting Top of Funnel Segment 130