Four magic words that disarm buyer resistance
Selling Essentials RapidLearning Center
APRIL 30, 2024
But when the researcher adds a short phrase after his request, a remarkable thing happens: Twice as many people give him money. What’s the magic that doubled the “yes” rate, magic that you can apply in your sales work? And that means there’s more to this technique than adding a few magic words to your close.
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