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Book notes: SPEAR Selling

Sales 2.0

I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling. Many of my thoughts on how to sell to major accounts show up on the pages of this book. Here’s a quick run through on a couple of the major elements of the book. Account Selection. Account Strategy.

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Book notes: The Sales Acceleration Formula

Sales 2.0

I’ve been using the summer to review some of the classic books in sales and marketing and refresh some of the fundamentals to building world-class “revenue engines” described. I started with Mark Roberge’s book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”.

Hiring 195
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Why Would I Refer You if You Don’t Follow Up? [February Referral Selling Insights]

No More Cold Calling

You’ll end up paying for it. She made it clear that she wasn’t the final decision-maker and said she would follow up. I always have a follow-up call scheduled before I send anything, but I didn’t this time. I trusted that she would follow up. Just make sure you follow up. Don’t ghost people. No response.

Follow-up 344
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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Many SaaS companies struggle with marketing.

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Book Notes: Bullseye Marketing

Sales 2.0

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. The Bullseye Framework Step 1: Sell to your current clients. It’s really simple!

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The Ultimate Guide to Mastering Social Selling through Must-Read Books

SocialSellinator

Introduction: The Importance of Social Selling in Today's Digital Age In an era where the digital sphere heavily influences buying decisions, mastering social selling has never been more critical. For heads of marketing and digital marketing departments in small to midsize businesses, social selling can serve as a lifeline.

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Book Meetings Instantly, Cut No-Shows with ZoomInfo Schedule

Zoominfo

And to create a pipeline, you have to book meetings — which is no small feat. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether. ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep.

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