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What Buyers Need From Sellers

Partners in Excellence

Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? It’s probably much more efficient for them to learn about our products through those resources.

Buyer 119
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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. they can be used for both short-term and long-term incentive efforts?—?adds A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully

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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. Sales incentives can be like square pegs. Incentive compensation is intended to reward specific behaviors of the sales force. This image illustrates potential friction between buyer’s goals and what the comp plan rewards.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). We’ve compiled our top tips and best practices for selling to the social-savvy buyer. 4 Tips for Selling to the Social Savvy Buyer.

Buyer 190
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Read Our Newest Sales Resource: A Guide to Selling Through the Turn

Miller Heiman Group

We’ve memorialized the key lessons from each webinar, along with top questions and feedback gathered from attendees, in our latest sales resource, a guide to Selling Through the Turn. In the wake of the pandemic, sales cycles have lengthened, and your buyers’ needs and perceptions may have changed.

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Compensation Plans for Top Sales Performers

SBI Growth

Effective incentive compensation is designed to reward desired selling behaviors. Compensation Planning Human Resources Buyer Behavior Buyer Process Map Sales Turnover' Your top sales reps have been living with the comp plan since kickoff. By now, they have figured out how to leverage this year’s plan.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

providing them with resources, knowledge and tools to achieve those established objectives. Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing. Are you digital-ready?