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Secrets to Understanding Buyers through Buyer Data Planning

SBI Growth

Today’s topic is how to learn who you buyers are, how they make purchase decisions, and why they will choose you over your competitors. To follow along, download our 10th annual workbook, How to Make Your Number in 2017 and turn to the.

Buyer 168
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Undercover the Inch-wide, Mile-deep Buyer Behavior Opportunity

SBI Growth

Today in this post we will demonstrate how to inject buyer behavior into product strategy. As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the product strategy section and review the.

Buyer 120
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How Product Development and Sales Can Work Better Together

SBI Growth

Our expert practitioner today is a Chief Technology Officer who knows a thing or two about the science of understanding buyer behavior to accomplish a product-market fit. To follow along, download our 10th annual workbook, How to Make Your Number in.

Workbooks 278
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Proven Steps to Earn Brand Preference with Content Marketing

SBI Growth

Mary and I leveraged the SBI annual workbook to guide our conversation. Joining us for today’s show is Mary Clark, a Chief Marketing Officer who knows a thing or two about building brand preference. Today’s topic is focused on content marketing. To follow.

Workbooks 230
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Content Marketing that Generates Pipeline

SBI Growth

Mary and I leveraged the SBI annual workbook to guide our conversation, turn to. Joining us for today’s show is Mary Clark, a Chief Marketing Officer who knows how to build brand preference to generate sales pipeline. Today’s topic is focused on B2B content marketing.

Pipeline 136
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Declutter for Sales Success

Shari Levitin

Discover your dominant pillar and grab your free workbook here. So how do sellers cut through the clutter and guide buyers to a decision? It’s time to elevate your training and achieve results. Sellers: Declutter Your Prospects’ Buying Process  Customers would rather make no decision than make the wrong decision.

Workbooks 118
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Don’t Let Poor Product Marketing Ruin Your Win Rate and Deal Size

SBI Growth

To follow-along, download our 10th annual workbook, Today we are going to demonstrate how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Our conversation today is focused on associating product marketing excellence with revenue contribution.

Workbooks 136