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4 Ways to Breathe New Life into Your Existing Content Assets

Sales and Marketing Management

Content repurposing is a multi-channel marketing strategy that puts your business message in every format and on every platform your potential customers are looking for it. People love to see credible stats, which gives marketers the opportunity to create a bunch of interesting Twitter posts. You can meet him on Twitter and Facebook.

Lead Rank 232
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Why the lack of personalization in sales must be addressed in 2021

SBI

To give you an example, it’s activated when scrolling through long documents like terms and conditions and will scan that dense information for anything relevant. Businesses that want to improve their sales teams’ ability to have meaningful digital interactions with prospects need to equip them with the means to compete on noisy channels.

Scale 120
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Why Messaging Is Great for Customer Loyalty Programs

Sales and Marketing Management

Facebook Messenger, WhatsApp, text messaging (SMS) and its twin iMessage, Twitter Direct Message (DM) and more are regularly used by brands in communicating with their customers, but not without faults. Over recent years, new messaging mediums have exploded onto the scene. Quick Response.

Loyalty 120
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Leading Growth: How to modernize your sales team

Alice Heiman

Watch the podcast below or on our YouTube channel. All I’m doing is documenting the strategies and tactics that work because the buyer has a different problem than they’ve ever had before. Twitter: [link]. Listen to the entire episode to learn how to build your modern B2B sales strategy and team. Blog: [link].

Lead Rank 131
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Why You Need an Omnichannel Sales Strategy To Meet Your 2019 Targets

Crunchbase

Though it sounds deceptively simple, a well-documented problem is the lack of proper followups in the sales process. Handling interactions on such a wide range of channels can be overwhelming. Here is a quick guide on how to navigate them for prospects in the consideration stage: Channel #1: Phone and Voice Message. Follow up.

Meeting 75
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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Your mix of channels and creative experiences must be additive, not separate. Point solutions do nothing to prevent disconnected, irrelevant, or aggressive engagement experiences.

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Savings on overhead and documented productivity spikes may make tech improvements an attractive proposition. Redefining the human touch Changing the way we look at numbers Changing the channel Changing the product mix Switching outreach strategies. Changing the channel? Follow her on Twitter @branddoktor. percent in 2020.

Marketing 105