Part II The Territory & Quota Management Revolution

OpenSymmetry

The Territory & Quota Management Revolution – New Incentive Compensation Platforms Blazing the Trails to Greater Efficiencies. This shift if critically important for three key reasons: Improved flexibility in defining and modeling of Territory and Channel structures.

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel – Cons.

Practical Market, Territory and Account Planning

Pipeliner

Off the Cuff Instant Interview Question: “What are some tips for doing practical market, territory and account planning?”. Market Understanding – The fundamentals are the bedrock for sound business decisions, focusing on: Accounts: Verticals, challenges, sizes, sales cycles, market attraction, etc. Market Patterns: Demographics, buying access, trends, etc. Affiliations: Alliances, associations, channels, partners, prime/subs, etc.

Top 10 Problems with Channel Sales - Don't be Held Hostage

Understanding the Sales Force

Ignored in all of these articles are those clients and companies that sell through channels. The channels are many, and include stocking distributors, brokers, retailers, VARs, agencies, partners, resellers, rep firms and more. Channel sales is quite different.

Your Channel Partners Aren’t The Enemy!

Partners in Excellence

They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to collaborate with others to provide a complete solution to their customers. Most organizations have found they need to leverage some form of partner or channel to reach all the potential customers, maximizing their ability to sell and grow. Channel partners aren’t the enemy!

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Set up Marketing SLA Reporting.

Building a Sustaining Partner Community: a Channel Strategy

Your Sales Management Guru

Channel Strategy: Building a Sustaining Partner Community. -A What I would like to do in this blog is attempt to document and tell the story of one Worldwide channel focused software organization that did it the best– at building their channel. Marketing Planning.

Here’s What Every Business Should Know about Multi-Channel Sales Management

Cincom Smart Selling

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. I don’t know how many times I’ve heard marketing folks declare during a midyear progress meeting that the sales numbers for that year can still be made, we just need to open up an indirect channel. You Need Channel Management. Effective channel management doesn’t just happen.

Channel Management Strategies: Using CPQ to Improve Customer Experience

Cincom Smart Selling

For companies using a direct selling model, that may mean new marketing messages and additional sales training. An alternative is a multi-channel strategy. Moving to or adding an indirect channel can be very effective, but there are issues to consider , and your end-users will frequently be the ones affected by the issues involved. Your sales channel may or may not understand or embrace that messaging. Most partners address a self-defined market segment.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing

Want to Better Align Sales and Marketing? Consider Storytelling

Jeff Davis

This guest blog post was written by Jeremy Shere over at tribknowledge.com Ask anyone in marketing or sales if they think the functions need to be better aligned, and they’ll almost certainly respond with an unqualified “Yes!” What happens when marketing and sales leaders revise their stories?

Quantifying Sales & Marketing Maturity

OutboundView

Quantifying Sales & Marketing Maturity for VCs, Corporate M&A, & Private Equity. They were in the middle of uncovering just how much work they had to do on the sales and marketing front. The existing sales and marketing leadership was really struggling with everything from top of funnel lead generation to building the right org structure. And, from a maturity perspective, how mature is the sales and marketing organization compared to those key competitors.

Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

Smart Selling Tools

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Use Act-On for all your online marketing campaigns. That’s me with Sassy.

Rethinking The Sales Organization

Partners in Excellence

Hire a bunch of people, give them territories with goals and turn them loose to sell. There were variations of that theme, sometimes we used indirect sales organizations, like manufacturer’s reps, resellers, channel partners, and others to sell for us.

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg Sales

Account-Based Marketing. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts.

The Criticality of SPM Technology

OpenSymmetry

While, incentive compensation administration is still a main piece, the broader SPM technology concept is expanding more holistically to include other key aspects which directly impacts how a sales team might perform, including talent development, sales enablement, and territory and quota management.

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How to Get Salespeople to Sell into a New Market

The Brooks Group

Oftentimes, the reason for such a shift involves a "go to" market going away. This often means moving your focus into a new, untapped market. . How to Get Salespeople to Sell into a New Market. Expanding into New Markets.

Prevent ‘A’ Player Turnover

Sales Benchmark Index

Here’s an example: Top Territory Todd: Todd has exceeded quota the past 5 years. Yet he has 3x the average territory potential in his patch. His boss does not want to split his territory. But place him in an equal territory and watch him flounder.

How to be Human in Sales. Bots haven’t taken over yet!

Igniting Sales Transformation

With 25+ years of successful B2B Enterprise, SMB and Mid-Market in a variety of industries, plus Retail, Distribution and Channel Partner selling under my belt, I have to say B.S. blog Previous Posts marketing Prospecting recruiting relationships sales selling

The 40+ Best Apps for Salespeople Who Want to Win

Sales Hacker

Work in Slack happens in channels, so all the right people can be included, all relevant information kept in one place, and new team members are able to get up to speed easily. RELATED: The 40 Best Slack Integrations and Apps for Sales & Marketing Productivity.

Is Anyone Leading Lead Management?

Pointclear

Without a leader for sales lead management, there is nothing less at stake than a predictable growth in revenue when sales leads are managed, versus experiencing a 75-90% waste of the marketing budget when sales leads are not managed. Direct Marketing Agency. If no one is completely responsible, the company’s revenue suffers from wasted leads, misused high marketing costs, and uncontrolled sales expenses.”. Marketing Communications. Marketing Department.

The Weaponization Of Social Media

Partners in Excellence

It seems that we have taken all that was bad about the old school channels–advertising, the phone, direct mail, email, replacing it with the new, “cooler” channels. We can attack new markets, new channels, all in the quest of increased engagement.

How Is Your Time Being Spent?

Partners in Excellence

It could be the sales manager wanting to know the status of deals, the pipeline, the territory, whatever. It could be well intended people in marketing, wanting to know about particular product sales, customer needs, trends, issues customers are facing.

Optimizing Part Of The Selling Function, Sub-Optimizing The Whole

Partners in Excellence

Where product lines are very diverse, with different and unrelated buyers within the account, this issue may not be important (But I’m still driven by my mantra, “It’s our God-given right to 100% share of customer and territory…”). Recently.

[Webinar wrap-up] 5 Keys to Accelerated Lead to Money

OpenSymmetry

Peter O’Neill, Vice President, Research Director, Forrester Research and Laura Roach, Senior VP Marketing and Customer Success, OpenSymmetry shared valuable information on aligning the customer buyer journey for a holistic approach to accelerate Lead to Money in a recent live webinar.

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A Sales Enablement Tool for the CEO

Sales Benchmark Index

When you built your new product, you most likely did most or all of the following: Conducted market research to understand the problems of your customers. Validated the market will pay to solve these problems. Launched marketing campaigns to generate interest.

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Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

We all know the story—buying has changed profoundly, complex buying is chaotic, we need to be customer focused/driven, we need to create value in every interaction… At the same time, customers have many more sources/channels for information to help in their buying decisions, AI/ML technologies will make many transactional sales roles less necessary (tough this isn’t new news). Categorize this post as “thinking out loud.”

A Get-Well Plan for Sales Ops in the New Year

Sales Benchmark Index

Sales, Finance, Marketing and Customer Service need this alignment. Don’t do a territory redesign project without knowing exactly who you’re targeting. Armed with BPM’s and Personas, sales and marketing become much more effective.

Sales Specialists And The Account Manager, Why Is There Conflict?

Partners in Excellence

It could be a product line, a market segment, a solution offering. Sales specialists are very important in sales organizations and critical to account and territory managers. As our products and solutions become more complex, as they broaden, it is impossible for the account or territory manager to have deep knowledge in all the solutions. The specialists and account/territory managers are left to figure it out themselves–and usually they are too busy to do this.

How to Find Out What Your Competitors Are Doing That You Are Not

Sales Benchmark Index

Territory Design : Have they realigned territories putting their best people where the most market demand is? Channel partners who represent both products. Determine the reason for the competitive analysis : Are we entering a new market?

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

Smart Selling Tools

MediaFly @mediafly MediaFly gives your sales and marketing teams a simple way to create, deliver, and analyze engaging sales presentations all from one technology solution. Quickly deploy strategic sales and pricing plays based on changing market, cost and competitive dynamics.

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6 Things to Consider When Adding Foreign Partners

Allbound

There’s nothing more exciting than saying hello to new channel partners. Growing your channel is something to be thrilled about, but there are a few things you should consider before expanding your partner program into foreign soil. Howdy, Zdravo, Bonjour, Ciao, Hola.

How to Scare Your Top Sales Reps

Sales Benchmark Index

Sales Reps hear through the grapevine about a sales or marketing improvement project. Sales or Marketing leadership thinks there’s a problem and decides to fix it. Our territories? Get Creative Help - Leverage Marketing resources for creative assistance in crafting messaging.

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Would You Trash A Multi Million Investment After 18-22 months.

Partners in Excellence

So we have huge opportunity costs: Open territories, while recruiting. Bad performers aren’t maximizing their share of customer or territory. Why do we ignore the onboarding process, wishing our new people good luck as we give them their territory, quota, laptop and passwords?

Building A Better “Social Business”

Partners in Excellence

Recently, I had the privilege of speaking with Ed Abrams, Vice President of Marketing for IBM’s Small and Mid Sized Business Segment. We covered a lot of territory in the interview–some of the highlights: We spent some time talking about what “being social” is, something I think many of us get wrong when we think about social business–confusing it with tools and technologies.

Why Your Inside Sales Reps Don't Last

Sales Benchmark Index

Throughout our history with the company, we performed multiple projects- Sales Process, Sales Structure, and Channel Management. They allowed Account Managers to help customize marketing materials. Here, out of twenty-one territories, four were empty (19%).

Hiring a Sales Manager - External or Internal?

Sales Benchmark Index

She currently works in a peer territory - not in the one needing an SM. Go-to-Market Approach. Description: How the sales team is tasked on reaching the target market. Maybe the team is leveraging channel partners, or inside sales.

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

Sales Tech Game Changers: @Timetrade – How to Improve Engagement & Speed Business Cycles

Smart Selling Tools

Greater conversion of inquiries and interest to confirmed meetings – Users have seen a 4x lift in meetings when the call-to-action in marketing offers, web site pages and outbound prospecting efforts was a Click-to-Schedule link.