Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Stage 4: Dormant Subscribers, Unsubscribers, and Churn. Once they have unsubscribed or churned through your email marketing funnel it is much more difficult to revive them. A marketing tool with staying power. It’s ubiquitous, low cost, reliable, and provides high-impact benefits.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Nutshell

FEBRUARY 14, 2023

In today’s competitive market, running a business—whether a small one or an enterprise—requires customer relationship management (CRM) software. CRM tools help companies nurture their leads and stay in touch with current customers to cultivate relationships. Want to learn how CRM tools can help grow your small business?

Small Business 62

Small Business Small Business CRM Tools 62

Sales and Marketing Management

AUGUST 3, 2020

Author: Kaveri Kalavath Implementing enterprise software has never been easy. End customer expectations are even more demanding in the digital age, and enterprise regulatory and compliance needs have increased. . Post go-live, enterprise technology customers tend to feel stranded and lost in space. Covering the bases.

B2B 177

B2B Customer Vendor Enterprise 177

Zoominfo

SEPTEMBER 5, 2023

Identify and Prioritize the Most Promising Leads AI tools can use ZoomInfo data to identify the most promising leads from a cohort of potential prospects. ZoomInfo Data: the Backbone of AI for Business A flood of recent attention for generative AI tools has brought an intense focus on the upsides of many AI applications for business.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Hubspot Sales

NOVEMBER 2, 2020

Luckily, sales intelligence tools can help teams make quick data-driven decisions while only focusing on the key metrics they need. Recently, HubSpot spoke with Annelies Husmann , Head of Enterprise Sales at Gong – a revenue intelligence platform that provides sales teams insights from their customer-facing conversations.

Analytics 135

Analytics Enterprise Enterprise Pivotal 135

Close.io

OCTOBER 8, 2019

Enterprise sales can be a treacherous territory if you’re an inexperienced startup founder. As a tiny startup, we were excited and terrified at the same time, thinking: “Wow, we’ve been struggling for so long to get traction in the end consumer space… maybe the way to grow this business is to go and sell it to the enterprise.

Oracle 53

Oracle Enterprise Enterprise Google 53

Sales Hacker

SEPTEMBER 25, 2019

Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. And those that do often struggle through the transition, leaving behind a churn of leadership and sales resources after every funding milestone. 2 rules for transitioning from SMB to enterprise.

Enterprise 73

Enterprise Enterprise Ideal Customer Profile Lead Rank 73

Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. And, even big enterprises are taking heed. B2B Enterprises and Social Selling. There are observed benefits from adopting social selling strategies, particularly for B2B enterprises. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

No More Cold Calling

JUNE 25, 2020

Of all the B2B lead generation tools at your disposal, referral selling is the most effective and least expensive. But only if your salespeople nurture their existing relationships, get referrals to other divisions in client enterprises, and build customer loyalty. They correlate activity with results. Not an encouraging scenario.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Google and Hubspot launched their ads integration tool using a GTM strategy that included joint case studies, co-marketed content, and enablement tools for sales and customer success.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Crunchbase

DECEMBER 16, 2021

This is especially the case for highly customizable SaaS platforms that target businesses and enterprises. This is especially true for enterprise SaaS sales, where buying decisions can take an even longer time—oftentimes weeks or months. Enterprise sales. The process used for enterprise sales is similar to transactional sales.

Lead Rank 72

Lead Rank Churn Sales Qualified Lead Decision Maker 72

Crunchbase

MARCH 13, 2023

But in times like these, small accounts will often mean higher churn and lower returns, leading to a revolving door of customers and revenue. On the flip side, exclusively pursuing enterprise deals can be a very difficult strategy for an overstretched sales team. But it doesn’t matter what it looks like on the outside.

Territories 59

Territories Churn Face-to-face SME 59

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. Stage 4: Dormant Subscribers, Unsubscribers, and Churn In stage four, email can be used to determine which customers are no longer interested in your brand or doing business with it. It doesn’t cost much, and it can be used by small businesses and enterprise companies alike.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Sales and Marketing Management

DECEMBER 8, 2019

SMBs must be willing and able to create highly connected, personalized experiences to stay relevant amid the churn. Small business owners are feeling that pressure, with 53% saying they feel they’re at a competitive disadvantage in terms of meeting customer expectations compared to their enterprise counterparts.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Hubspot Sales

JANUARY 19, 2018

In HubSpot’s case, I check for previous purchases of enterprise software. Your job as a sales rep is to find great prospects who will become great clients, which will reduce churn. Not only will you be outlining what the deal plan contains, you’ll also be determining its scope. I always ask, “Have you bought a similar product before?”

Closing 131

Closing Tools Sales Cycle ACT 131

SBI

AUGUST 17, 2021

Sales intelligence and buyer intent data also help account managers spot cross-sell opportunities and prevent churn. When your sellers are well equipped with all the tools and data they need, they’ll be better able to focus on solving their prospects’ problems and facilitating their buying journey.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Chorus.ai

SEPTEMBER 29, 2020

Any amount of new business acquisition is meaningless if your churn rate is too high to keep your sales funnel and overall cash flow healthy. Prioritizing expansion revenue not only combats churn and raises total LTV, but showing devotion to your existing customers also helps your brand perception.

Scale 114

Scale Top of Funnel Churn Buyer Persona 114

Lead411

MARCH 27, 2024

The Advancement of Automation and Technology: Technological advancements have altered the B2B sales market, providing tools and solutions to reduce operations and boost efficiency. Clients may feel misunderstood or underappreciated, resulting in discontent and churn.

B2B 52

B2B Quota Motivation Churn 52

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Believe it or not, this GTM motion is applicable either within or outside a customer base, especially within unengaged buying units in enterprise customers. GTM strategies also help with maximizing customer lifetime value (CLV).

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Nutshell

JANUARY 14, 2020

Essential Software Tools for SaaS Sales. You’ll be hard-pressed to sell someone a software tool when they don’t understand what it does, so we have to uncover a customer’s problem and then educate them on how we fix or help their issue.”. What’s the Length of a SaaS Sales Cycle? The Unique Challenges of SaaS Sales. What Is SaaS Sales?

Paid Content 127

Paid Content Lead Rank Commission Lead Scoring 127

Zoominfo

JANUARY 18, 2021

Whether it be an existing customer, a past customer, or a potential one, CRM tools are geared towards managing those relationships and leveraging the data in order to improve future interactions. CRM is the fastest-growing enterprise application software category for a reason — it works. This is where CRM systems come into play.

CRM 100

CRM Ideal Customer Profile Data Strategy 100

Xactly

JUNE 11, 2018

With Enterprise companies, the focus tends to be more on management, analysis and oversight. Given the wide range of job responsibilities, CFOs also need the best CFO tools at their disposal. With the right CFO tools, CFOs are better equipped to focus on and accomplish their priorities this year. Watch Webinar.

Software 54

Software Software Tools Scale 54

Zoominfo

SEPTEMBER 29, 2021

“Firmographics, technographics , contact information, and intent are what I call core foundational data elements,” says Amit Rai, ZoomInfo’s head of enterprise product and sales. For ZoomInfo, that means advanced tech tools, expert verification, and best-in-class privacy compliance. Are they the right size?

Sales Automation 100

Sales Automation Data Intent Data Lead Rank 100

Chorus.ai

MAY 26, 2021

Spotty data leads to inaccurate assessments of each deal and account leading to downstream impacts such as misaligned forecasting, missed opportunities, unexpected churn, and more. Keep your forecasts and reporting within the tools you and your teams already use daily. Don’t let spotty data hold you back any longer.

CRM 62

CRM Churn Forecasting Loyalty 62

SugarCRM

MARCH 29, 2022

We have very exciting news for our customers using Sugar Professional and Sugar Enterprise. release, expected to arrive in April, SugarCRM will convert all SugarCloud-hosted Professional and Enterprise customers to Sugar Sell. Our on-premises customers running Sugar Professional will receive Enterprise licenses at no additional costs.

Licensing 49

Licensing SugarCRM Enterprise Enterprise 49

Sales and Marketing Management

OCTOBER 21, 2019

That, in turn, leads to greater sales rep churn. Sales has a lot of incentive to bring in revenue, but they need the right tools to do it efficiently and effectively. Giles House is the general manager of SAP , a market leader in enterprise application software. But this isn’t just a problem for salespeople in their day-to-day.

Top of Funnel 136

Top of Funnel Hiring Commission SAP 136

SBI

MARCH 6, 2019

Previously, Customer Success teams were constrained by the complexity, IT challenges, and cost of large enterprise platforms, and were unable to adopt a system of record and management for Customer Success. Revegy gives enterprise sales organizations the tools needed to identify, grow and retain deals from its largest accounts.

Customer 63

Customer SAP Churn Scale 63

Hubspot Sales

JULY 28, 2021

In that case, even if it sells to larger companies, those companies are likely to end up churning because the product isn’t a great fit. Instead of boosting your numbers upfront and paying with subsequent churn, identify your markets from the start — and focus your selling, time, and resources on them. Create a plan.

Top of Funnel 114

Top of Funnel Churn Face-to-face Pipeline 114

Babette Ten Haken

AUGUST 9, 2018

Although enterprises such as the Disney Institute excel at delivering on this CX model, most organizations avoid undertaking this model. That gap in internal collaboration easily becomes the single key to customer churn. Babette’s playbook of collaboration tools, Do YOU Mean Business? , Click here and let’s get started.

SME 129

SME Churn Retention Enterprise 129

Zoominfo

AUGUST 18, 2021

Our research shows that enterprise buyers (>$100K deal size) with bigger budgets are also the most cost-sensitive. Those enterprise buyers may not have heard of you or your product before, which is why they bring up pricing more on a cold call. Does it lead to a greater reduction in churn rate than Competitor B ‘s product?

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Leads 130

Hubspot Sales

OCTOBER 1, 2021

If you're following CRM best practices, you'll nod your head while reading these: Your contacts are the same in every tool. It's replaced other tools (and strengthened those you've kept). Small businesses and large enterprises have different needs and requirements, as do law firms, startups, and non-profits.

ROI 87

ROI CRM Analytics Churn 87

Mindtickle

JULY 9, 2019

I have spent more than 20 years of my career being responsible for driving revenue for sales organizations – large and small, direct and channel, proprietary and open source, product and services-based, SaaS and perpetual license, SMB and enterprise. It can be tabulated pre-or post-churn. That’s validation enough for me!

Revenue 63

Revenue Hiring Churn Lead Rank 63

Xactly

NOVEMBER 12, 2018

In many cases, companies miss targets for execution or managerial reasons —like when the sales team underperforms due to insufficient training, or a top account churns unexpectedly due to customer satisfaction issues. Second, you need the right tools. So, how do sales leaders get better at planning and monitoring?

Data 82

Data Hiring Enterprise Enterprise 82

Apptivo

NOVEMBER 17, 2021

The most significant benefit of the Apptivo CRM management tool is that it is a customizable software suitable for all business types. Rather, Apptivo sales CRM tools are customizable to meet the requirements of any business type. The CRM Software and tools of Apptivo are so powerful that there will be no room for a second option.

Software 98

Software Software Benefit CRM 98

SBI

JANUARY 8, 2019

The High-Touch Model can also be called “Enterprise.”. While the Enterprise/High-Touch model does great in terms of thoroughly implementing Customer Success processes, it requires a significant investment of time, money, and manpower. The High-Touch Model is for companies that have one or both of these things: Complex Data. Tech-Touch.

Lead Rank 105

Lead Rank Customer Segment Lead Scoring 105

Pipeliner

DECEMBER 13, 2017

According to Brian Trautschold of Ambition , “The noise behind Account Based practices has been deafening at times, but the buzz has been building for good reason: when used correctly, account based tactics can shorten the buying cycle, increase lead-to-opportunity conversion rates, decrease Customer Acquisition Cost (CAC), and reduce churn.”.

Trends 105

Trends B2B Account Based Marketing Churn 105

Sales Hacker

OCTOBER 19, 2022

For example, if you build a comp plan for an enterprise sales team that expects production out of new reps within the first three months, that’s a huge disconnect since enterprise sales typically take 12 months or more to close. Record-breaking churn and OTEs. So, rely on your experience, tools, and industry data.

Compensation 94

Compensation Lead Rank Commission Engineering 94