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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Ways to Increase Profit Margin. If you want to improve your profit margin, you can't go in blind.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Unicorns, which are new companies valued at $1 billion or higher, were so named because of their rarity. But now, we’re seeing more unicorns than ever before, by a wide margin. Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. New technologies, led by the cloud.

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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

A quick shoutout to two incredible GTMfund portfolio company founders who shared the same stage: Melanie Fellay CEO and CoFounder of Spekit , and Christina Ross CEO and CoFounder of Cube , who ran a session at SaaStr on The Top Founder Mistakes to Avoid on The Path to $10M in ARR alongside Shiloh Johnson , Founder/CEO of ComplYant.

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Data-Driven Sales: Modernizing GTM with Greater Insights

Zoominfo

Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. In earlier days, companies had limited visibility into intent data signals , such as a company’s decision to invest in a specific software solution.

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Sales Enablement, Part 1: Margins, Metrics and Management

Cincom Smart Selling

Ultimately, margin is what it’s all about. If you can show that you are moving the needle in a positive way regarding margin, you are going to have a lot of friends in the executive suite. Market share and customer satisfaction are important, but only margin equals money in the bank. Margin is the goal. There are lots.

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What Should the Sales Close Rate Be?

Pointclear

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. What a waste.

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6 Practical Tips for Protecting Profit Margin

The Brooks Group

In order to maintain a healthy profit margin, you must reinforce the importance of value within your sales culture. Keep in mind these 6 tips for protecting profit margin: 1. Build a sales compensation plan that focuses on gross margin, not volume. Only hire salespeople who truly believe in the value of your product.

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