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How to Motivate Sales Reps to Use Marketing Content

Allego

Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Marketing toiled over this content, so how can you motivate your sales team to use it?

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

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How Software AG Transformed Onboarding and Sales Strategy Roll Out

Allego

Onboarding new hires quickly and rolling out sales and marketing strategies consistently are two challenges many sales organizations face, especially now that most B2B sales teams are virtual. Founded in 1969, Software AG is an enterprise software company with over 10,000 customers in over 70 countries.

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5 AI-Powered Solutions That Boost Sales Training Efficiency Now

Allego

For sales training to be effective, you must: Identify Specific Needs: This involves understanding the unique aspects of your product or service, the target market, and the skills or knowledge gaps within the sales team. AI-Generated Dialog Simulator Role-play exercises are an excellent way for sales reps to practice what they’ve learned.

Training 105
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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Tracking conversations and activities. Skip Ahead: Newsletter distribution.

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Virtual Training Can Outperform the Classroom

Sales and Marketing Management

A Fortune 250 software company recently conducted a highly controlled field experiment where the only difference between the participants was whether they received training or not, and what modality the training was delivered. Better peer examples – Watching your peers in a live or virtual classroom can be a painful exercise.

Training 214
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The Dos and Don’ts of Building a Global Sales Strategy

Zoominfo

Creating a global sales strategy is one of the most important and challenging exercises for a business. Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level.

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