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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Customer service.

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Chart Your Course: Creating a Winning Digital Marketing Plan for Your Small Business

BuzzBoard

What a Digital Marketing Plan Entails for Small Businesses A digital marketing plan is vital for small businesses in today’s fast-paced, digital-centric landscape. It provides a clear roadmap to reach digital marketing goals and facilitates understanding the online marketing terrain.

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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. Of course, no two brands are the same. Every story has a beginning, middle, and end.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Of course, roles vary based on the size, scope, and scale of the organization. 76% percent of BDRs report to sales over marketing. In addition, BDRs relay customer feedback and market trends to internal teams.

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Six engagement tricks for better customer retention

Salesmate

Customer retention is more budget-friendly than investing your time and money on finding new customers. They make marketing strategies, they pool in their resources for converting potential clients into paying customers from their target customer base. Before we proceed further, we would like to dig deeper into customer retention.

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Are Client Retention Folks the Best Salespeople in Your Company?

Babette Ten Haken

It just could be that client retention folks are the best salespeople in your company. The best (often uncompensated) salespeople in your company are your client retention folks. Client retention professionals course-correct clients. Have you developed a network of go-to client retention pros within your organization?

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How to Focus on Customer Retention to Acquire New Accounts

Alice Heiman

More often than not , sales and marketing efforts are centered around customer acquisition. So why not focus on customer retention? . The primary reason is market share or market dominance. Gaining new customers quickly helps your company dominate the market. All the above is the right answer of course.

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