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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. We use account managers and customer service reps on only a very limited basis.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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New Study: Customer Experience Best Practices

Miller Heiman Group

In our “ Customer Experience Best Practices Study ,” researchers from Miller Heiman Group explore the business case for investing in a customer experience strategy to drive revenue performance. Customer loyalty. Get the Study. Customer Experience Practices Translate Strategy Into Action.

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Top Sales Training Trends to Watch in 2022

Janek Performance Group

From these conversations, our ongoing research, and studying the marketplace, we’ve seen the emergence of training trends that we implemented in 2021 and expect will grow in 2022. Here are the top sales training trends to watch in the coming year: Delivery Methods. In addition, training materials needed to adjust.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In addition, BDRs relay customer feedback and market trends to internal teams. Thus, they facilitate continuous improvement in product development, marketing strategies, and customer service initiatives. BDRs can readily adapt their approach based on evolving market dynamics, customer needs, and competitive pressures.