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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

You have two major responsibilities; Sales Enablement and Promotion. Then generate demand through promotional channels. Promotion may be your weak leg of an upcoming product launch. The investment is often followed by unimaginative promotion plans. Make sure you have the right promotional channels for your product launch.

Promotion 317
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Influence Your Potential Clients More Effectively

Pipeliner

One of the most important parts of influencing a potential customer is to be very specific and be very crystal clear. Often times, we operate in vagueries and have unspecific or otherwise broad outcomes that we promote. This doesn’t really serve you, or the customer, it only serves to clutter your argument.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Social Media Influence Leveraging social media is today’s primary channel for interacting with younger buyers to create buzz about your products.

B2B 130
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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

buying influences per deal, spread across many roles in different departments and each with unique interests and pain points. To succeed in modern manufacturing sales, sellers must identify each of these buying influences and tailor their messaging to address their specific needs and wants.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

Speak with your customers about their favorite and least favorite features, and what they want to see that you have yet to offer. Embrace the power of influencers. Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world. B2B Influencer Marketing 101.

B2C 209
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9 Can’t-Miss Customer Service Conferences in 2019

Lessonly

Instead of just reading the next best-selling book or checking out another “latest trends” report, customer service conferences provide an unparalleled opportunity to learn exclusive and valuable knowledge. The series provides the opportunity to learn how to take your customer service to the next level, regardless of the channel.