article thumbnail

The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. Why is customer onboarding essential?

article thumbnail

Bust the Myth You Can’t Read Prospects’ Minds

No More Cold Calling

I was struggling with a new way to position referral selling during a recession. Todd suggests we can actually read our customers’ minds. When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Salespeople score meetings with qualified prospects in one call.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Three Attributes of Good Messaging and Positioning

Sales Hacker

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. That’s the power of positioning and messaging. If it does need work, these are three attributes of good messaging and positioning to consider: 1.

article thumbnail

The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. All eyes are on you to make an impact — fast. That’s where your data comes in.

article thumbnail

9 Tests Your Brand Positioning Must Pass

SBI Growth

Today’s topic is Brand Positioning. Brand Positioning is about inspiring your customers and prospects to. Joining us is Kay Kienast head of marketing at EVault, a division of Seagate. Kay was recently named one of the Top 10 Influential Woman in MarTech.

article thumbnail

Benefits of a Positive Mindset

Selling Energy

While closing a sale is a great way to put yourself in the right mindset for selling, you don’t need to wait for success to experience the benefits of a positive mindset. Before you approach a prospect or client, rid your mind of any negative thoughts. Is the weather terrible? Was the commute excruciating? Did your flight get delayed?