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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. What Is Referral Marketing?

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6 steps to adapt effectively

Sales and Marketing Management

Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Create a pod of digital-enablement experts to help reps migrate face-to-face sellers to digital channels and help sellers use new tools. Are you digital-ready?

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Burnout Becomes a Bigger Fear in WFH Environments

Sales and Marketing Management

Company decision-makers seem open to the idea of remote work?—?at sales and marketing at Intel, told Bloomberg. The office as a recruitment tool. at least part time?—?but but many are not comfortable with the idea of full-time work-from-home arrangements. Workers’ mental health is a chief concern. “I

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

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B2B Lead Strategy and Marketing Alignment

LeadBoxer

In B2B sales, you’re likely to deal with several decision-makers within one company. In fact, salespeople engaged in B2B sales will need to work with an average of seven decision-makers. Here are some elements of a successful business-to-business lead sales and marketing strategy: Know Your Prospects.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Why Invest in B2B Lead Generation?

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Be authentic and offer value.

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