Ignoring The Buyers’ State of Readiness
The Pipeline
JULY 30, 2019
By Tibor Shanto. I’d like you to take a look at the marketing material or collateral you use to prospect and sell. For many, you will find one piece or set aimed at your market. Some will have iterations based on the role of someone in the decision process. Others may reflect the size of the target company or a couple of other demographics. But there is a singular erroneous assumption that goes into pieces, making them all but useless, and often get in the way of selling.
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