Nutshell

DECEMBER 13, 2019

The internet is bursting with sales content. Every company seems hellbent on producing more of it, the faster the better. But if you’re like most people, you probably consider content creation to be a marketing activity, not a sales one—a tactic for generating leads, not closing them. We’re about to change your mind on that front. In this article we’ll talk about sales enablement content: what it is, why it’s important, the six kinds your company needs (with real examples of sa

Top of Funnel 101

Top of Funnel Sales Enablement Case Study How To 101

Sales 2.0

DECEMBER 12, 2019

It can happen in an elevator or at a networking event or at the weekend barbecue. Most often these days it happens when you write a prospecting email. You need to say what you do. Unfortunately what most people say, especially if they work for tech companies, does not mean much to the listener, or it sends the other person into a mild snooze. Here are some tips to change that.

Networking 195

Networking Account Up-Sell Software 195

DocSend

DECEMBER 12, 2019

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce churn so a customer revenue stream can flourish. According to Forrester , it costs SaaS businesses 5x more to acquire new customers than it does to retain existing ones. Marketing Metrics reports that the average probability of closing an upsell deal for businesses today is more than 3.5x times larger than the average probability of closing a new business deal.

Churn 52

Churn Lead Rank Report Collateral 52

Understanding the Sales Force

DECEMBER 9, 2019

The last few years it seems that each time it snows, even a little, they cancel school. Are school officials convinced that parents and bus drivers will put kids' safety in jeopardy because snow is falling? They weren't worried about such things when I was growing up and back then, we didn't have cell-phones, all-wheel drive, anti-lock breaks, traction control, all-weather radials, blind spot warning, collision warning or lane assist!

Negotiation 280

Negotiation Cancellation Sales Process Closing 280

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A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

B2B

Sales and Marketing Management

DECEMBER 8, 2019

Author: Marie Rosecrans With social and mobile tech now at our fingertips, people today are ultra-connected. And with artificial intelligence integrated into our daily experiences, consumers are also more intelligent than ever. The Fourth Industrial Revolution is here, and it’s brought a major shift in customer expectations. The incredible rise of smartphones and social media has been pivotal to this cultural shift.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

The Sales Heretic

DECEMBER 10, 2019

If you’re in sales—and that’s nearly everyone in the company—you need to make presentations. Whether it’s a one-on-one to a prospective client, or a keynote speech at a conference, delivering a great presentation is vital to your success. Here are 14 tips for presenting more effectively. 1. Open strong Your opening is your opportunity to [.].

Conference 220

Conference Prospecting Opportunity Company 220

SBI Growth

DECEMBER 7, 2019

One of the biggest challenges among Marketing Leaders is being able to reach an audience who wants to be engaged successfully. Additionally, trying to remain or gain new customers is a costly investment. Eric Quanstrom, CMO at Cience, joins us in.

Outbound 194

Outbound Marketing Customer Social Media 194

Anthony Cole Training

DECEMBER 9, 2019

In this blog post, we discuss the idea of using older (yet effective) techniques to find success in the chaos of today's selling landscape. Let's face it; with the influx of social media, apps, and online distractions, it is actually harder to reach a prospect than ever before.

Sales Tools 189

Sales Tools Tools Face-to-face Social Media 189

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps

How To 195

How To Campaigns Outbound Email Marketing 195

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Sales

Sales and Marketing Management

DECEMBER 13, 2019

Author: Jack Siney Holiday music is playing in the background, wonderful scents of home-baked goods fill every room and festive decor and glittering lit trees can be seen throughout the office – with. this atmosphere how can anyone get any work done? . While year-end may pose some challenges, it can also create real opportunities. Sales managers need to approach the final weeks of the year with leadership that taps into the competitive nature of their teams because sales professionals won’t lose

Motivation 177

Motivation Lead Rank Lead Scoring Decision Maker 177

SBI Growth

DECEMBER 13, 2019

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

Revenue 177

Revenue Research Report Sales Operations 177

Mr. Inside Sales

DECEMBER 13, 2019

Now that December is here (by golly, half over…), it’s time for me to solidify my goals for 2020. I always balance my goals in all areas to maximize my growth both as a person and as a professional. I have goals for health that include a targeted lifetime eating plan (vegetable based); goals for my business that emphasize professional growth; goals for creative expression that include writing and photography; goals for relaxation that include 3-day weekends and some Pickleball trips!

Face-to-face 158

Face-to-face ACT Exact Inside Sales 158

Anthony Cole Training

DECEMBER 11, 2019

In this blog, we discuss the concepts behind real, tangible sales growth and ask the question, "Is Your Sales Growth Stuck in the Chimney with Kris Kringle?".

Hiring 168

Hiring Sales Insurance Insurance 168

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SalesForce

Connect2Sell

DECEMBER 11, 2019

Continual improvement. Never becoming complacent. Striving to learn from every success, every failure, and every event. This is what it takes to get to the next level, and the next one after that. It’s what enables the most successful sellers outperform themselves over and over again.

Sales 156

Sales 156

SBI Growth

DECEMBER 11, 2019

Unemployment is at record lows, and the job market for talent has never been hotter. Even the most seasoned Chief Human Resource Officers (CHROs) get anxious, knowing their top talent is prone to be poached. As part of our routine.

Resources 177

Resources Marketing Hiring Workbooks 177

The Pipeline

DECEMBER 10, 2019

By Tibor Shanto. Given that we are about to enter a new decade, you get a rush of prophecies from the chattering class. As with anything in life, one’s view is shaped by their experience. In sales, this is further influenced by when you started selling. Digital natives will naturally see things differently than digital immigrants , especially when it comes to sales tools.

Sage 218

Sage Up-Sell Buyer Benefit 218

No More Cold Calling

DECEMBER 10, 2019

There’s nothing like an in-person meeting to close deals. Sales leaders say they don’t need for account executives to travel. Worse yet, salespeople tell me they don’t even need to talk to anyone. Ridiculous, right? I used to think it was because I lived near Silicon Valley, but technology addiction is everywhere. It’s become an epidemic—people typing away and not having conversations.

Travel 194

Travel Account Training Face-to-face 194

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

John Barrows

DECEMBER 9, 2019

This week we’re pleased to have Dave Crow from Seismic Software on the podcast. Dave and John met through their good friend Todd Caponi , who we recently had on the podcast too. Dave gave us a great view into how you can continuously evolve in sales and he helps his team find the sweet spot in their sales careers. He uses a candid conversation he had with an Intern of his as reference to how you can do this and do what you love, not just doing things for the title or pay.

Up-Sell 116

Up-Sell Retail Pivotal Social Media 116

SBI Growth

DECEMBER 9, 2019

For some time now here at SBI, we’ve been describing the measurable benefits of taking a more holistic approach to customer experience.

Customer 218

Customer Strategy Benefit Marketing 218

Anthony Iannarino

DECEMBER 13, 2019

There is something very human about making excuses for our failures. Our egos try to protect themselves by placing the blame somewhere else, somewhere far away from us. Your excuses, however, will never do anything to deliver your goals, your dreams, or your ambitions. Here are eight things you should make instead of excuses. New Commitments : When you commit to something new, you are excited by the prospect of pursuing something different.

eBook 121

eBook Face-to-face Follow-up ACT 121

Gong.io

DECEMBER 9, 2019

Why is research on decision-making psychology critical to your sales messaging? How do you make the customer feel like the hero of the story? What’s the difference between prospect and customer messaging? On a recent episode of the Reveal podcast, we connected with Tim Riesterer for answers to these and other questions that are top of mind for revenue leaders.

Intent 106

Intent Revenue Call-back Data 106

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

Hubspot Sales

DECEMBER 12, 2019

Have you ever faced a problem, business-related or otherwise, and needed an objective perspective to help solve it? This is likely something that everyone has experienced. On the other hand, have you ever worked with a friend or coworker to provide an unbiased outlook on an issue? If you have, you’ve consulted with them. If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting ma

Outsourcing Services 108

Outsourcing Services Hiring Real Estate Face-to-face 108

Alice Heiman

DECEMBER 11, 2019

Christmas is only 2 weeks away, which means you are deep into the 4 th quarter and hopefully well on your way to hitting your year-end goals. . I f you are like most, the holidays are an unreasonably stressful time. Your family wants you to spend time with them, your clients are too busy to answer the phone, and you have deals to close. “It’s the hap-happiest time, of the year.” .

Top of Funnel 100

Top of Funnel Funnel Call-back Video 100

Smooth Sale

DECEMBER 11, 2019

Attract the Right Job Or Clientele: Adapting to life’s journey with calm for future success is not a myth. The practice takes time to adjust and requires understanding. In our youth, the idea of using calm for solving problems sounds contradictory. But over time, the wisdom comes to light. Not all meditation mirrors the image of a Buddha or a Monk.

Travel 88

Travel Hiring Referrals Lead Rank 88

Grant Cardone

DECEMBER 13, 2019

The 4-Minute Mile used to be considered a barrier. People didn’t think it could be done. Running an entire mile in 3:59???? Until Roger Bannister did it in 1954, that was the biggest imaginary block in the 20 th century. Soon thereafter, many men began running sub-4-minute miles. Were men in the 1950s and 1960s so much faster than the men of the 1940s?

Scale 95

Scale Revenue Company 95

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Retail

Hubspot Sales

DECEMBER 10, 2019

Early-stage companies often cast too wide a net when defining their target customer base. They believe the more prospects, the better — but pursuing the wrong types of prospects wastes precious time, cash, and sales resources. There’s a high opportunity cost to chasing someone who won’t buy (or buys and quickly churns). All the while, your competitors are entering the market and getting to large and enterprise clients more quickly than you.

Ideal Customer Profile 101

Ideal Customer Profile Lead Rank Lead Scoring Strategy 101

Allbound

DECEMBER 10, 2019

Does your partner technology stack have your back? Partner channel success is pretty much impossible if it doesn’t. A top-notch tech stack puts you on the fast track to sales success. So how is yours stacking up? Every tech stack is built out of a combination of the hundreds, if not thousands, of solutions out there. Partner channels are unique, and require a very specific combination of tools and technologies.

Collateral 95

Collateral Channels Face-to-face CRM 95

Highspot

DECEMBER 11, 2019

Hypergrowth means rapid change. Over the last 12 months, we raised our Series D , launched our EMEA operations, released industry-first SmartPage technology , doubled our revenue growth and customer base, leased a new Seattle headquarters (that we move into next week), and a whole lot more. But through this evolution, one thing has remained constant: our commitment to people — our customers, investors, partners, and each other.

Scale 100

Scale Opportunity Company Revenue 100