Sat.Dec 07, 2019 - Fri.Dec 13, 2019

How to create sales enablement content that does the selling for you

Nutshell

The internet is bursting with sales content. Every company seems hellbent on producing more of it, the faster the better. But if you’re like most people, you probably consider content creation to be a marketing activity, not a sales one—a tactic for generating leads, not closing them.

Talk to grandma in an elevator

Sales 2.0

It can happen in an elevator or at a networking event or at the weekend barbecue. Most often these days it happens when you write a prospecting email. You need to say what you do.

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It takes time to reduce churn, but it’s worth it

DocSend

If you’re in the customer success world, you’ve heard it a million times: It’s critical to reduce churn so a customer revenue stream can flourish. According to Forrester , it costs SaaS businesses 5x more to acquire new customers than it does to retain existing ones.

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Using Old School Sales Tools in New Ways

Anthony Cole Training

In this blog post, we discuss the idea of using older (yet effective) techniques to find success in the chaos of today's selling landscape. Let's face it; with the influx of social media, apps, and online distractions, it is actually harder to reach a prospect than ever before.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The MOST Important Part Of Your Sales Call

MTD Sales Training

What would you consider to be the most important parts of the sales call, when calling a prospect? Well, one of my consultants was with a company recently and was listening in to their sales reps’ calls to make appointments.

More Trending

What Are You Willing To Learn To Grow?

The Pipeline

By Tibor Shanto. Given that we are about to enter a new decade, you get a rush of prophecies from the chattering class. As with anything in life, one’s view is shaped by their experience. In sales, this is further influenced by when you started selling.

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Is Your Sales Growth Stuck in the Chimney with Kris Kringle?

Anthony Cole Training

In this blog, we discuss the concepts behind real, tangible sales growth and ask the question, "Is Your Sales Growth Stuck in the Chimney with Kris Kringle?".

Using Critical Thinking and Problem Solving Skills in Sales Post-Mortems

Connect2Sell

Continual improvement. Never becoming complacent. Striving to learn from every success, every failure, and every event. This is what it takes to get to the next level, and the next one after that. It’s what enables the most successful sellers outperform themselves over and over again.

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How a Marketing Leader Overcomes Common Outbound Obstacles

Sales Benchmark Index

One of the biggest challenges among Marketing Leaders is being able to reach an audience who wants to be engaged successfully. Additionally, trying to remain or gain new customers is a costly investment. Eric Quanstrom, CMO at Cience, joins us in.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

Author: Marie Rosecrans With social and mobile tech now at our fingertips, people today are ultra-connected. And with artificial intelligence integrated into our daily experiences, consumers are also more intelligent than ever.

The Most Successful Negotiation is The Negotiation That Isn't Needed

Understanding the Sales Force

The last few years it seems that each time it snows, even a little, they cancel school. Are school officials convinced that parents and bus drivers will put kids' safety in jeopardy because snow is falling?

14 Tips for Delivering Better Presentations

The Sales Heretic

If you’re in sales—and that’s nearly everyone in the company—you need to make presentations. Whether it’s a one-on-one to a prospective client, or a keynote speech at a conference, delivering a great presentation is vital to your success. Here are 14 tips for presenting more effectively.

Reinvigorate Your SKO with a 3 Phase Evolution to a Revenue Acceleration Summit

Sales Benchmark Index

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Secrets to Reaching Your Financial Goals in 2020

Mr. Inside Sales

Now that December is here (by golly, half over…), it’s time for me to solidify my goals for 2020. I always balance my goals in all areas to maximize my growth both as a person and as a professional.

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Planes, Trains, and Automobiles: Why Account Executives Should Travel

No More Cold Calling

There’s nothing like an in-person meeting to close deals. Sales leaders say they don’t need for account executives to travel. Worse yet, salespeople tell me they don’t even need to talk to anyone. Ridiculous, right?

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4 Tips to Motivate Your Sales Team at Year-End

Sales and Marketing Management

Author: Jack Siney Holiday music is playing in the background, wonderful scents of home-baked goods fill every room and festive decor and glittering lit trees can be seen throughout the office – with. this atmosphere how can anyone get any work done? .

Don’t Let Your A-Players Run the Coop—Retain Top Talent with World-Class Talent Programs

Sales Benchmark Index

Unemployment is at record lows, and the job market for talent has never been hotter. Even the most seasoned Chief Human Resource Officers (CHROs) get anxious, knowing their top talent is prone to be poached. As part of our routine.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Podcast 127: Sales Careers & Values with Dave Crow

John Barrows

This week we’re pleased to have Dave Crow from Seismic Software on the podcast. Dave and John met through their good friend Todd Caponi , who we recently had on the podcast too. Dave gave us a great view into how you can continuously evolve in sales and he helps his team find the sweet spot in their sales careers. He uses a candid conversation he had with an Intern of his as reference to how you can do this and do what you love, not just doing things for the title or pay.

Social Selling on LinkedIn: The Ultimate Guide

Hubspot Sales

LinkedIn is one of — if not the — most effective social networks for selling.

2019 Media Sales Report-Company Culture Statistics

The Center for Sales Strategy

Corporate culture has arguably always been important, but in recent years it’s become a popular point of discussion. To some, it’s become a buzzword, with an overabundance of content and discussions surrounding it.

Tim Riesterer: Decision-Making Psychology and Your Sales Messaging

Gong.io

Why is research on decision-making psychology critical to your sales messaging? How do you make the customer feel like the hero of the story? What’s the difference between prospect and customer messaging?

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

5 Gifts to Give Yourself this Season

Alice Heiman

Christmas is only 2 weeks away, which means you are deep into the 4 th quarter and hopefully well on your way to hitting your year-end goals. . I f you are like most, the holidays are an unreasonably stressful time.

25+ Best Email Tracking Apps for Gmail & Outlook (2020)

LeadBoxer

Email tracking has become a popular feature on a variety of platforms, and for very good reasons. Tracking emails can help sales reps stay close to their most interested leads, automate follow-up messages, and close more deals faster.

7 B2B Sales Techniques that ACTUALLY Work (Based on 5 Years of Research)

Sales Hacker

Are you looking for B2B sales techniques that actually work? You’re not alone! Sadly, the tools and resources that are supposed to help us sell more don’t always deliver as they should.

How to make your time at a conference worthwhile as a sales rep

Close.io

Conference season is here, and I'm excited about traveling to different cities and meeting others who are committed, as I am, about succeeding in sales.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

What Are Your False Barriers?

Grant Cardone

The 4-Minute Mile used to be considered a barrier. People didn’t think it could be done. Running an entire mile in 3:59???? Until Roger Bannister did it in 1954, that was the biggest imaginary block in the 20 th century. Soon thereafter, many men began running sub-4-minute miles.

The 5 Key Pieces of an Effective Partner Management Technology Stack

Allbound

Does your partner technology stack have your back? Partner channel success is pretty much impossible if it doesn’t. A top-notch tech stack puts you on the fast track to sales success. So how is yours stacking up?

8 Things You Should Make Instead of Excuses

Anthony Iannarino

There is something very human about making excuses for our failures. Our egos try to protect themselves by placing the blame somewhere else, somewhere far away from us. Your excuses, however, will never do anything to deliver your goals, your dreams, or your ambitions.

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