Sales and Marketing Management
FEBRUARY 11, 2019
Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.
Sales and Marketing Management
FEBRUARY 15, 2021
Since we can’t bring our sellers together, how do we continue to inspire, connect and educate them in a purely virtual world? Hold virtual lunch and learns designed to tell stories – potentially supported by creative talent from the film industry. Now, as we dive deeper into a new year, sales leaders are tackling another issue.
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SMEI
JANUARY 25, 2023
The Power Of Storytelling to Educate Consumers At its core, storytelling is more than just sharing facts and figures; it’s about connecting emotionally with audiences so they can understand why certain issues are so important.
Pipeliner
DECEMBER 19, 2023
Frank’s mission is to help B2B founders and marketers establish themselves as authorities in their respective industries. The Power of YouTube for Education Frank shared his personal experience of using YouTube for educational purposes, such as learning how to do DIY projects. He is CSMO at Pipeliner CRM.
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Can't make it?
Pipeliner
DECEMBER 19, 2023
Education is the future. Blend education and entertainment to create engaging content that informs and inspires your audience. The post 🎧 B2B Thought Leader Guide: How to Become an Industry Authority appeared first on SalesPOP! Frank even uses it for DIY projects! Authenticity is your secret weapon. Want to learn more?
Pipeliner
MAY 20, 2023
Our last article introduced a new series on mega-threats to the sales industry, inspired by the fascinating bestselling book by Nouriel Roubini entitled MegaThtreats: 10 Dangerous Trends that Imperil Our Future, and How to Survive Them. The programmer could be biased in one way or another or require real education in dealing with buyers.
Speaker: Sandi Lin & Linda Schwaber-Cohen
In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. Sandi and Linda dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. So the question is: Will you choose to be an educator in your industry? That’s staggering, but what does that mean for us as organizations?
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
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