article thumbnail

Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

4 Examples of Product-Agnostic Content. Example : This whitepaper from Cypress Integration, a company that designs and manufacturers security products and technologies, contains detailed information about new developments in Radio Frequency Identification (RFID) technology – a key technology in this industry. Blog Posts and Articles.

article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Build a Better Employer Brand

Zoominfo

For example—do your employees feel your benefits program is satisfactory? For example—let’s say your ideal candidate for an entry-level marketing role values collaboration in their work environment. Most recruiters leverage platforms like Twitter and Facebook to post job listings—but that doesn’t contribute much to brand building.

Hiring 250
article thumbnail

2 Ways to Turbocharge Your Sales Strategy

SBI Growth

Gather data such as LinkedIn connections, Twitter followers and social selling activity. What is the prospect’s social footprint (LinkedIn connections, Twitter handle, etc.)? An example is to build out the “eco-systems” of your current customers. Incent people who embrace these strategies. Conduct a survey of your reps.

Strategy 310
article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

article thumbnail

TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator

Sales Evangelist

Tim Houlihan and Dr. Kurt Nelson are consultants who have spent more than 20 years working with companies to design incentives that will increase productivity within sales teams. However, once those needs are met, incentives that are more material or experiential in nature move people into greater effort.

article thumbnail

Top 10 Social Selling Tools

Zoominfo

For example, you can create a command so that content you share on Twitter with a certain hashtag automatically posts on your LinkedIn page as well. There’s even a leaderboard to incentive employees to share content consistently. That’s where an employee advocacy tool like Bambu comes in.