Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Is it to get new customers? More business from existing customers?

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

Zoominfo

MARCH 10, 2021

For example, ecosystems not only include vendors of software, but also consulting firms that help clients manage installations and third-party maintenance providers. market share in the CRM industry, according to prior analysis from Gartner. It’s difficult to find a reliable dollar value on the overall CRM ecosystem.

Analysis 130

Analysis CRM Remedy SalesForce 130

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. However, if that data isn’t clean, your marketing and sales efforts take a hit. What Impact Does Bad Data Have On Marketing?

Data 251

Data B2B Churn Buyer Persona 251

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! In the nursing department example, staffing and scheduling issues speak to the nurse managers.

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Partners in Excellence

SEPTEMBER 18, 2023

At an enterprise level–market, industry, demographics, firmographics. I won’t go deeply into the development of the Competency Model, I’ve written some white papers and provided samples, in the past. We know our ICPs have very specific characteristics. The job description only defines what the role does.

Ideal Customer Profile 97

Ideal Customer Profile Selling Skills Demographics Industry 97

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Allbound

FEBRUARY 26, 2020

A key factor of success for your channel is a cohesive marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy.

Webinar Metrics 78

Webinar Metrics Strategy Marketing Collateral 78

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. For example, home builders will want to know about timber production and tariffs, because that will affect home building costs. But your marketing needs to be more than dry information, it should make people want to come back for more.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Allego

MARCH 28, 2023

They deliver a compelling buying experience, while enabling you and your marketing team to track which content the buyer reads, watches, and/or downloads—and which content performs best. Use Marketing-Provided Digital Sales Room Templates Tap the expertise of your marketing team to help you quickly create your DSR.

eBook 62

eBook Video Buyer Education 62

Partners in Excellence

MAY 25, 2022

Here’s an example, many of you probably have experienced the same thing. It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. Marketing Success, It's All About The "Open?" Intelligent Leads"

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales. Grading sales qualified leads.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Increase Sales

FEBRUARY 10, 2014

Marketing has evolved to at least two new animals: social media and mobility. Yet all this evolution has made marketing engagement even more illusive. For example, you make a Tweet on Twitter with a link to your blog or latest landing page. For example is a click on your social media postings marketing engagement?

Marketing 136

Marketing Small Business Small Business Advertising 136

Allego

MARCH 21, 2023

In fact, recent research highlights two critical problems with traditional sales content management systems: Conventional technologies reinforce the divide between those who create and manage sales content (marketing and sales enablement) and those who use it (sales reps). The solution? Modern sales content management platforms.

System 118

System Tools Collateral Video 118

Pointclear

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Smooth Sale

MARCH 10, 2024

Create the R ight C ontent for Y our A udience About 37% of experienced B2B marketers produce compelling sales content for their target audience. Studies show ebooks and white papers can also impact the customer decision-making process. Investing in LinkedIn marketing solutions can help your brand generate more qualifying leads.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

SBI Growth

AUGUST 19, 2012

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Content marketing has gone from a nice-to-have to a must-have in 2012. Marketing now owns the beginning of the sales process. Your blog, white papers, webinars, and eBooks must be your best sales people.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Targets Demand Generation Top of Funnel 257

The ROI Guy

MAY 22, 2018

Another one-sized fits all white paper in a sea of look-alike white papers. It’s no wonder why your marketing campaigns aren't getting noticed, and are falling flat. The traditional white paper is dead. When was the last time a traditional, passive white paper did all that?

Lead Rank 49

Lead Rank Lead Scoring Leads Marketing Qualified Lead 49

SBI Growth

JANUARY 20, 2014

Yet there’s little attention within marketing teams on developing quality offers. DMA studies show Offer is the #1 determination of success for customer marketing. Marketing plans are well underway. Chief Marketing Officers are monitoring their team’s campaign metrics as a leading indicator. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Emissary

FEBRUARY 19, 2021

Marketers entered 2022 with a somewhat positive outlook, albeit with significant and continued uncertainty. But what does that mean for your account based marketing strategy? Companies: Does your target account list accurately reflect current market potential? Where does marketing stop and sales begin?

Account Based Marketing 52

Account Based Marketing Account Strategy Demand Generation Targets 52

Sales and Marketing Management

OCTOBER 16, 2017

For example, Apex, N.C., For example, Momentum Solar has emerged as a national player in the solar energy market. We train our salespeople to be extremely knowledgeable about our customers, as well as our products, and to rely on our tech, development and marketing teams for backup.

Real Estate 243

Real Estate Construction Scale Hiring 243

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market. For example, “Can you describe your initial impression of our company?”

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Pipeliner

APRIL 24, 2019

How does your market perceive your business? How does your market perceive you? Keep in mind that your market is what makes your living. So how are you positioned in your market? In order to stand out of the crowd, you have to create your own personal marketing program. How do you market to them?

Marketing 72

Marketing Networking Territories Consultative Selling 72

Partners in Excellence

MARCH 1, 2024

We identify them because they are hitting on our websites, downloading white papers and we reach out to them saying, “We have the best solutions in the world, can we talk… ?” These segments represent the majority of the market. But we have so many examples of others doing it successfully.

Trade Show 77

Trade Show Conference Segment Groups 77

Pointclear

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. Retweets are common from the guest’s marketing staff. Nurture material.

Case Study 100

Case Study PointClear Study Social Media 100

Cincom Smart Selling

MARCH 23, 2020

The impact of age demographics is becoming more critical to the success of managed service providers and advanced manufacturers because they are selling in a multigenerational market. Personalization is Key to Selling in a Multigenerational Market. How to Connect with Buyers in a Multigenerational Market: Important Factors to Consider.

Marketing 62

Marketing Scale Cancellation Buyer 62

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. For example, home builders will want to know about timber production and tariffs, because that will affect home building costs. But your marketing needs to be more than dry information, it should make people want to come back for more.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

Partners in Excellence

JUNE 9, 2021

Marketing (and sales) inundate customers and prospects with endless emails, texts, phone calls. Part of our problem in figuring out how to respond to these changes is that we continue to start from our current/historical models of marketing, selling, customer service/experience. We look to marketing to create/drive leads.

Lead Rank 139

Lead Rank Channels Customer Service Sales Qualified Lead 139

Sales and Marketing Management

FEBRUARY 26, 2018

Read a white paper they wrote. For example: “I was struck by one of the comments in the Q3 analyst update. When you mentioned your company’s expansion into emerging markets, it seems you were very successful in capturing market share in Asia-Pacific. Review a presentation they gave at a recent industry conference.

Sales Meeting 185

Sales Meeting Meeting Gatekeeper ROI 185

Janek Performance Group

JANUARY 10, 2023

While direct selling has its advantages, it’s not always enough for today’s changing markets. Our white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , lists channels under sales strategy. On paper, this can seem like a win-win situation. But there are numerous benefits to branching out.

Channels 62

Channels Hiring Retail How To 62

Partners in Excellence

DECEMBER 3, 2015

About 50% of them are prospecting or other marketing communications emails. ” For example, I’ve requested information in the past, perhaps a white paper or a report. I know, by downloading a white paper, I trigger a lot of prospecting calls and some follow up emails. I ignore all of those.

Marketing 48

Marketing Lead Rank Lead Scoring Lead Gen 48

Cincom Smart Selling

OCTOBER 14, 2020

For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product. Marketing Process Automation.

Data 62

Data Ideal Customer Profile Marketing Campaigns 62

Partners in Excellence

AUGUST 5, 2021

Too often, however, our “selection” of opportunities we pursue, seems to be based on the criteria like, “They hit on our website… They downloaded a white paper… They fogged a mirror.” For example, recently, I was working with a team of product managers, product marketing, and sales.

Ideal Customer Profile 84

Ideal Customer Profile Customer Enterprise Enterprise 84

Pointclear

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. 4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers).

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

The Pipeline

AUGUST 23, 2013

Those actions might include: Downloading a white paper on your site. Assign a numeric value to the transactions that landed them in your pipeline, as well as a lead’s job title—for those B2B marketers—and demographics data if you can get it. Master the Marketing Message. Look at past customers you’d like to replicate.

Pipeline 292

Pipeline Sales Qualified Lead Lead Rank Lead Scoring 292

Partners in Excellence

OCTOBER 21, 2020

Perhaps this is an outlandish example, but what would happen if we doubled our win rate? Which area not only impacts our performance in that area (for example opportunity management), but also improves the results we produce in the other areas? Opportunity management is key to hitting our numbers. Of doubled our average transaction?

Top of Funnel 116

Top of Funnel Face-to-face Social Media Account 116

Pipeline

APRIL 1, 2024

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer. Improve your content marketing with valuable and informative blogs, white papers, and e-books.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52