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B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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5 Sales Enablement Tech Tools to Leverage in 2021

Vendor Neutral

5 Impactful Sales Enablement Technology Solutions in 2021. Leveraging Trends for Greater Prospect Engagement. Sales enablement and content management solutions help you communicate and engage with prospects, and the value of leveraging content within these solutions has vastly increased.

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Financial Services 2021 Sales Enablement Checklist

Vendor Neutral

Sales Enablement Technology Checklist for Financial Services. Financial services firms are the ideal case study for sales enablement technology. Here’s what you need to know about implementing sales enablement into your firm and what tech can enhance that process. It’s about holistic, system-level changes.

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Best Sales Enablement Content Tips for Remote Selling

Vendor Neutral

How to Create Sales Enablement Content for Remote Selling. 8 Tips for Successfully Engaging Prospects You Never Meet. If your organization finds itself in this situation, here’s what you need to know about sales enablement content today. 8 Keys to Successful Sales Enablement Content When Selling Remotely.

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Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

SBI

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. As CMO, when I think of digital transformation, I am applying it to the buyer journey and the new way in which prospects expect to be engaged with. In an ideal scenario, your first “interaction” with a prospect should be digital.

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How Best-in-Class Sales Enablement Programs Accelerate Value Selling

Mindtickle

And, Aberdeen Research found that “All-in” sales enablement practitioners experienced 56% greater annual revenue growth when compared to all others. All-in” practitioners included content, technology, and training-based approaches in their sales enablement programs. Facilitates sales readiness.

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How Best-in-Class Sales Enablement Programs Accelerate Value Selling

Mindtickle

And, Aberdeen Research found that “All-in” sales enablement practitioners experienced 56% greater annual revenue growth when compared to all others. All-in” practitioners included content, technology, and training-based approaches in their sales enablement programs. Facilitates sales readiness.