article thumbnail

How This Unknown Factor in Social Media Affects the B2B Sales Cycle

Increase Sales

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Yet to effectively manage the sales cycle (meaning to potentially reduce its time frame when possible), social media presents this unknown factor: The time identification of the first contact.

article thumbnail

5 Takeaways from a Sales Management Training

SBI Growth

I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success. Gamify the training.

Training 300
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Design a Fast Ramp Training Program

SBI Growth

Step 2: Identify Training Needs and the Training Program. Your training program should incorporate different modalities, topics and methods. Training should be focused on helping your sales reps identify prospects and close deals. Training can take place in a classroom setting, via LMS, mobile applications, etc.

Training 282
article thumbnail

How Do Sales Ops Leaders Position Themselves for Success?

SBI Growth

A media agency needed a team to accurately forecast revenue across multiple seasons. A technology firm needed Sales Ops to onboard and train new hires. Sales Operations Strategy Social influence LinkedIn sales operations Social Media' What initiatives make most sense for her team?

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

article thumbnail

How To Attract Investors to Your Business

Smooth Sale

Highlight your plans for adapting and thriving, no matter what the economic weather forecast says. Focus on a couple of social media sites to increase visibility and attract further opportunities. Learn more to train teams and join the advocacy program. Increase visibility by providing articles to notable magazines.

How To 119