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Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. I hope you find it beneficial.

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Now’s the Time to Modernize Your Sales Enablement. Here’s Why

Allego

Competition is greater than ever, buyers are cautious, your industry is constantly changing, and sales managers have little time to ensure their reps get the coaching they need. Leading sales organizations recognize the power of automation and are adopting technology to help both their sales managers and their sales reps.

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Answers to Common Sales Enablement Questions

The Center for Sales Strategy

Google search data shows that in 2019 searches for “sales enablement” increased by 61.1% What’s the reason behind the steady increase in interest around sales enablement? When implemented correctly, sales enablement moves the sales process faster and more efficently.

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Defining the Sales Enablement Platform

Pipeliner

It has never been a more important time for a Sales Enablement Platform—an SEP—for salespeople who have never needed more enabling than they do today. There’s only one problem: Just what is a Sales Enablement Platform ? Another SEP calls itself, “The Sales Enablement CRM.” What gives? What Is It?

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A Sales Enablement Guide to Winning More Deals

Pipeline

Turns out that sales enablement plays a key role in results. Sales enablement gives your sales reps the leadership, support, technology, content, and processes they need to close more deals consistently. It’s also how you turn 50% of your average performers into elite sales reps.

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The Best Sales Management Software of 2019

Hubspot Sales

Whenever I need directions somewhere new, I always pull out my smartphone, open Google Maps app, and enter my desired location. In many ways, technology, like Google Maps, is similar to sales management software. Sales management software provides streamlined tools for data entry and management to speed up this process.

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13 Ways To Measure Sales Enablement Success

Mindtickle

To measure the success of your sales enablement program, you need to study more than just revenue and the number of units sold. Measuring sales enablement is about correlating sales activities with tangible business outcomes to discover what works and what doesn’t. How to measure sales process adherence.