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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Having good data is no guarantee that a business will make good decisions. Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Data Governance: Data governance is pivotal to keeping data organized and high-quality.

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Another One – Email Marketing Message – Bites the Dust

Increase Sales

Every day my inbox is crowded with poorly constructed email marketing messages with everyone looking to sell me something. These folks are still engaged in product based or sales based marketing instead of education based marketing. Here is the email marketing message I received with my initial gut reaction in red.

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5 Key Benefits Of Outsourcing Product Engineering Services

Pipeliner

This can be especially beneficial for acquiring distinct skills that might be limited in the local job market. This focused access to expertise speeds up the product development process and guarantees a higher quality of work in areas where local resources may be limited or lacking.

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Ease Compliance Woes With Better Data Management Processes

Sales and Marketing Management

Do we have clear data governance processes in place and are they regularly communicated to our team? That’s why companies should take inventory of the data it collects. Is it consolidated in a central location? Is it being checked for errors, duplicate entries and incomplete values? Where should I invest in technology?

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What is Data Stewardship, and Why is it Important for Your Business?

Appbuddy

This practice makes and keeps data accessible, usable, and secure following the business’s data governance policies. Data stewardship vs. data governance. A data steward ensures that all data is handled according to the company’s data governance policies. Guaranteeing the quality of data is one thing.

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Lesson Learned: 4 Things You Can Learn from Business Failures

Pipeliner

What followed was the Great Recession that prompted the US federal government to bail out certain companies, mostly banks, whose failure may disrupt the whole economy. Interestingly, Kodak is moving to pharmaceuticals with a $765 million loan from the government. Interestingly, the bank’s story inspired movies such as Too Big to Fail.

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