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What is Sales Enablement? Definitions and Best Practices

Pipeliner

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

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Everything You Need to Know About Sales Collateral

Hubspot Sales

As a sales leader, you've probably wondered what impacts your prospects and potential customers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. But that’s not all. But that’s not all. Buyer’s guide.

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The Simple Test That Reveals Whether Prospects Will Actually Buy

Hubspot Sales

They’re the reps who can pinpoint the prospects who will buy vs. the ones who won’t, and spend their time accordingly. One of my favorite strategies to separate real buyers from casual ones is assign homework to my prospects. Here’s how to use this tactic to qualify your prospects. Best, Prospect. I was devastated.

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Want to Keep Your Employees? Invest in Career Development

Zoominfo

It creates a better culture “Opportunities to learn and grow” is the strongest driver of work culture, according to a recent Glint study. Equipping them with the tools and information to progress in their career promotes workplace happiness, employee productivity, and overall engagement.

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A Complete Guide to Thought Leadership + 6 Ways to Drive Sales Using It

LeadBoxer

While all those things factor into a person’s decision, studies show that your brand’s thought leadership is just as important. The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study found that 55% of decision-makers use thought leadership as a way to vet potential vendors before agreeing to work with them.

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6 Sales Enablement Problems: How to Overcome These Challenges

LeadFuze

All the materials and tools. They’ll also be able to answer any question their prospect throws at them, all while guiding them to the end goal (a sale!). This information can take the form of case studies, sales best practices, articles, etc. 4 Not using technology and sales tools.

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Finally! A Contact Strategy That I Appreciate

John Barrows

He references customers, case studies, and results along the way while staying professionally persistent throughout his five e-mails in less than a month’s time. Would you like to have a brief call to discuss the tools that can further improve engagement during your live training events? He also changes up the calls to actions.

Strategy 128