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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

Which approach and tools should you implement to make the most of this potential? A robust SMB sales strategy is underpinned by adopting smart solutions like document management software and sales automation tools. In the U.S. alone there are about 33.2 million small businesses , which constitutes up to 99.9% What are SMB sales?

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Big Data and Your Email Marketing Campaign

Zoominfo

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. For example, if someone has purchased a business intelligence tool, why not send them an email about that tool’s integration capabilities with another platform?

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How Many New Accounts Can Crunchbase Add to Your Sales Funnel? Ask the Sales ROI Calculator!

Crunchbase

Introducing Crunchbase’s sales ROI calculator , an interactive tool that shows you the number of accounts in your territories that have buying power right now and the potential additional revenue you can generate with Crunchbase. . Here’s how the sales ROI calculator works. Using the sales ROI calculator.

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Gartner: Get your ROI / TCO Calculators Right, or Not at All

The ROI Guy

Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams. But buyers are wary of vendor provided content, and if you don’t do your ROI / TCO calculator right, you could be doing more harm than good.

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6 RevOps Strategies to Get You Through Economic Hardship

The Spiff Blog

For maximum efficiency, the tools that make up your RevOps tech stack— including CRMs, sales enablement tools, analytics and reporting platforms, and so on— must offer the necessary automation and customization capabilities to support agile RevOps strategies. Maybe a tool no longer aligns with current workflows.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats.

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Big Data and Your Email Marketing Campaign

Zoominfo

Big Data and Email Marketing According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Most importantly, not making use of big data can mean failure to understand who your customers are and what they need.