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Why Messaging Is Great for Customer Loyalty Programs

Sales and Marketing Management

Author: Tobias Goebel Customer loyalty programs are a critical marketing tool for many businesses, and it’s clear to see why: they reward return customers, provide touchpoints to drive sales, and help provide insight into customer experience and behavior. So what does this mean for customer loyalty programs? Quick Response.

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Measuring Sucess in Local Social Media Marketing: Key Metrics and Tools

BuzzBoard

Social media marketing is one of the most effective tools at your disposal. A study by Simply Measured states that 60% of marketers see measurable ROI as one of social media marketing’s biggest hurdles. Local businesses often face unique hurdles, and social media is turning out to be a potent tool to overcome these obstacles.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

They then leverage research tools and market insights to pinpoint promising opportunities. This is accomplished by uncovering additional opportunities and cross-selling/up-selling to existing clients. They can streamline the sales process and reduce the need for expensive lead generation tools or outsourcing services.

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The Hidden Talent in Your Ranks

Sales and Marketing Management

In fact, any business today that isn’t investing in its employees and giving them the tools to ascend and grow within their organizations is opening itself up to severe disruption. Millennial employees have proven to be more interested in these types of opportunities than many employers realize.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

In other words, the goal of lifecycle marketing is to create brand loyalty. Automated prospecting might also be effective in B2B marketing, using CRM tools, by creating drip campaigns and generating interest in the potential customer. Every such opportunity must be taken with gusto to engage the prospect. Strategies: 1.Engagement

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Optimizing Social Media Profiles for Local SEO Visibility: A Complete Guide

BuzzBoard

For digital agencies selling to local businesses, mastering the art of optimizing social media profiles for local search presents a golden opportunity. This guide equips you with the knowledge and tools to help your clients dominate local search through strategic social media management and optimization.

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Increase Purchasing Frequency by Staying Top of Mind

Sales Management Plus -- SMP

A very important piece of the puzzle in your revenue plan is to leverage every insight you’ve gained to strengthen relationships with existing customers, giving them a greater sense of loyalty and encouraging more frequent purchases. SMP provides you with the insight and tools to ensure that your customers never forget about you.

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