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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

It was a life-changing experience regarding business – but not regarding sales. The only course I saw on sales (this was back 1974-76) was about strategic selling and sales management; nothing about the personal psychology of selling, which I later came to see as critical. Oh great, my boss looking over my shoulder.

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Opportunity Math……

Partners in Excellence

I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” This would probably require a greater investment in both marketing and sales. Perhaps, they are not aware of changes in their markets, customers, industries. We are underperforming the potential.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In some ways, sales leaders revel in this. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. We revel in the predictability of our order taking process, seldom questioning whether we can do better.

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Making It Safe To Succeed

Partners in Excellence

We seem to have a culture that revels in failure–that is encouraging people to experiment, learn, innovate, and grow through “making it safe to fail.” Recently, I wrote, “ Making It Safe To Fail, Hogwash! ” It was a rant about the social psycho-babble around failure.

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“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa

Nutshell

The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. That’s why I see empathy as a superpower in marketing and sales. NUTSHELL: You’ve worked in B2B marketing for almost 25 years now. If you remember, Jerry had this revelation in the movie.

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Misunderstanding Comp

Partners in Excellence

In fact, we should revel when our people are into their overattainment accelerators–because it means they are blowing past their quotas and over achieving. Assuming we’ve designed the comp plan correctly, having each of our people achieve full OTE payout means they have achieved their goals–and that’s our goal.

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Why I’m So Optimistic About The Future Of Selling

Partners in Excellence

It was a group of very bright thinkers/practitioners in sales and marketing. We were discussing the future of sales and marketing–things we saw happening, things we believed needed to change. Year after year, the percent of sales people making plan continues to decline. People/companies will need help!