Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

SalesforLife

JUNE 27, 2019

Build a Total Addressable Market (TAM) for the event. This also applies to an event, where you’ll have a defined, set criteria, times, size of the room, set number of attendees, and geographic markets. This is a most basic, but fundamental strategy. You need to engage using tools that help you understand buying intent.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. The tool dynamically uses customer intelligence in each analysis and report including collected business goal, key challenge and risk information to deliver personalized insight.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

John Barrows

FEBRUARY 6, 2019

If you do, you’re no different than Marketing and will be replaced sooner than you know. Would you like to have a brief call to discuss the tools that can further improve engagement during your live training events? Hi John, What are your strategies to switch your clients into ‘training as a process’ mode?

Strategy 128

Strategy Education Scale Retention 128

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Act!

APRIL 22, 2024

In this article, we’ll dig deeper into the impact of economic uncertainties on small businesses and discuss strategies to deal with them. Here are a few strategies to help you get started. That involves staying on top of changing market trends and consumer demands and preferences. Let’s get started.

Small Business 52

Small Business Small Business ACT Face-to-face 52

BuzzBoard

APRIL 18, 2024

The Importance of Building Credibility with Local Businesses Building credibility with local businesses is critical to the success of any digital marketing agency. In the competitive realm of digital marketing, focusing on building authenticity and trust gives you an edge. After all, the proof is in the pudding.

Face-to-face 52

Face-to-face Loyalty Case Study Promotion 52

Nutshell

MAY 11, 2023

AI tools can provide sales teams with valuable insights based on data, identify new leads, personalize customer experiences, and optimize sales processes. While researching tools, watch out for companies using the term AI when automation is really the more fitting term. Explore Features Watch the Workshop How can sales teams use AI?

Sales Process 118

Sales Process Lead Rank Lead Scoring Sales Automation 118

Sales and Marketing Management

JULY 22, 2020

Author: Cherryl Pressley The efficacy of email marketing is clear, with 73% of in-house marketers globally saying it provides their organizations strong ROI. But, while many teams are sending emails, they’re not all maximizing it as a marketing tool. People think of them as a sales tool for converting customers.

Top of Funnel 177

Top of Funnel Real Estate Face-to-face Promotion 177

Allego

DECEMBER 13, 2023

This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. The event includes 70 workshops across 15 different content learning tracks, plus dozens of micro-learning labs.

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Nutshell

MARCH 15, 2024

Developing a sound lead nurturing strategy is the best way to achieve this and, when done right, can lead to future upsells, long-term customer loyalty, and brand advocacy. The hard sell strategy may just have the opposite effect, scaring them off before they’re ready to take the next step.

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

The Pipeline

NOVEMBER 10, 2011

Successful Strategies for Prospecting – Roundtable. Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. The question is: What should one’s sales prospecting strategy be?

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

BuzzBoard

FEBRUARY 15, 2024

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses.

Social Media 52

Social Media Influencer Promotion Media 52

Babette Ten Haken

JUNE 30, 2020

Why rely on a hit or miss storytelling strategy to acquire and retain clients? Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. It just could be you rely a hit or miss storytelling strategy to do your work for you. So you do not have to think about a thing!

Engineering 136

Engineering Face-to-face Retention Strategy 136

Babette Ten Haken

JULY 18, 2018

Customer bombardment should be a no-brainer non-strategy. Then, notifications about pricing strategy. Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? Especially when it comes to how not to create a positive customer experience.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Sales and Marketing Management

SEPTEMBER 13, 2017

Research out of Harvard Business School over a 10-year period showed that companies with clearly defined and well-articulated strategies outperformed their counterparts, on average, by 304 percent in profit margin, 332 percent in total sales and 833 percent in total return to shareholders. How will you achieve it?

Journal 237

Journal Margin Exercises Groups 237

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. “Hi (First Name), I noticed you are using (competing software tool). Books, courses, seminars, workshops, etc.?).

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Pipeliner

FEBRUARY 23, 2024

It’s a strategy that views customer experience as a shared responsibility across the company. Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. Establishing shared feedback channels, such as internal communication tools or databases, is crucial.

Customer Service 59

Customer Service Customer Company Lead Rank 59

The Pipeline

JULY 29, 2011

Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008. January 2008.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Your Sales Management Guru

SEPTEMBER 21, 2015

What Happened at the End of the Sales Leadership Training Workshop? It was an interesting out come at the end of the two day Sales Management Training Workshop last week… We discussed the Role of Sales Management, what Strategies face sales managers and focused on the Execution of sales management tactics.

Lead Rank 40

Lead Rank Lead Scoring Hiring Face-to-face 40

Vendor Neutral

APRIL 22, 2021

Do You Have a Value Driven Strategy to Enhance Client Retention? 7 Ways to Bring Value and Keep Clients With a Value Driven Strategy. If a customer doesn’t have an effective strategy to utilize or to adopt that technology within his or her organization, that’s an easy and needless way to lose an account.

Retention 59

Retention Webinar Metrics Strategy Cancellation 59

SBI Growth

DECEMBER 9, 2019

Taking a broader view of your customer’s experience usually requires an expanded line of sight for marketing – For some time now here at SBI, we’ve been describing the measurable benefits of taking a more holistic approach to customer experience.

Customer 218

Customer Strategy Benefit Marketing 218

The Pipeline

FEBRUARY 21, 2012

Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution. As you may have noticed over to the right, we are presenting the Proactive Prospecting Workshop in Toronto/Markham, scheduled for April 13. Communication Strategy. Second Prize.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

The Pipeline

APRIL 8, 2011

Battle Reparation Tactics Meet Marketplace Strategies. Stored in Attitude , Business Acumen , Guest Post , Marketing , Proactivity , Trust , execution. In a manner of speaking, we launched a militaristic marketing scheme that needed to succeed if we are to achieve any long term, sustainable peace and prosperity. February 2008.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

The Pipeline

SEPTEMBER 30, 2011

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Hubspot Sales

NOVEMBER 14, 2022

Business acumen training can help your team build this tool kit. Business acumen training takes many forms — from workshops to online courses to mentorship programs. Strategy Workshops. If you’re looking to train a large group of your employees, consider strategy workshops. Competitive Strategy.

Training 67

Training Scale Hubspot Lead Rank 67

The Pipeline

NOVEMBER 25, 2011

Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Communication Strategy. March 2008. February 2008. January 2008.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

The ROI Guy

AUGUST 13, 2013

If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. Although most of the sales and marketing executives may recognize the issue, change will not be easy.

Buyer 90

Buyer Lead Rank Strategy Marketing 90

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Highspot

SEPTEMBER 11, 2023

Our guide provides critical strategies and sales readiness tools to ensure your sellers have the core knowledge and skills to thrive. Sales enablement equips reps with the right tools, content, and training to understand the product, market, and customer pain points. What Is Sales Readiness?

Hiring 59

Hiring Sales Enablement Pivotal Training 59

Score More Sales

NOVEMBER 26, 2014

The things we once predicted futuristically are coming to fruition thanks to new tools and strategies to help convert data into insights, improve sales rep on-boarding and give a new twist to getting and staying connected to those you’re collaborating with in business. Throughput instead of “just get it done”. Watson is changing that.

Workbooks 232

Workbooks Analytics Territories Ideal Customer Profile 232

BuzzBoard

FEBRUARY 16, 2024

Understanding the Importance of Local Events in Selling to Small Businesses For those of you in the sales department of a digital marketing agency, selling to small businesses may seem intimidating. To learn how other industry leaders are effectively utilizing local events, check our blog post Networking Tips for Digital Marketers.

Small Business 52

Small Business Small Business Networking Case Study 52

Smooth Sale

JUNE 20, 2023

Practical strategies to create a harmonious work environment are essential for business success. Using the right tools and platforms can facilitate communication, information sharing, and coordination among employees, regardless of physical location. Encourage teams to learn the essential strategies of the other teams.

Hiring 78

Hiring Influencer Microsoft Promotion 78

Mereo

APRIL 28, 2022

Every sports team has this unity — and B2B organizations also possess this culture and strategy. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

Lead Rank 36

Lead Rank Lead Scoring Revenue Marketing Qualified Lead 36

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Technology’s role in team-building. Gift cards to the rescue.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Product Management University

AUGUST 3, 2020

If you want to market and sell the strategic value of your solutions, your customer testimonials need one more layer that answers that question. The answer to that question usually relates to the market dynamics in the customer’s industry and how those dynamics are forcing their hand strategically. That’s your BIG WHY.

Customer 98

Customer Face-to-face Relationals Industry 98