GTM 87: The Future of Media and Marketing with Anthony Kennada
Sales Hacker
MARCH 26, 2024
Discussed in this Episode: Owned media is a crucial component of go-to-market strategies, allowing companies to build direct relationships with their audience. The future of media lies in guided journeys and providing value to networks through relevant and personalized content. 05:46) The power of owned media in B2B marketing. (17:51)
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