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GTM 87: The Future of Media and Marketing with Anthony Kennada

Sales Hacker

Discussed in this Episode: Owned media is a crucial component of go-to-market strategies, allowing companies to build direct relationships with their audience. The future of media lies in guided journeys and providing value to networks through relevant and personalized content. 05:46) The power of owned media in B2B marketing. (17:51)

Media 88
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[PART 2] What Buyers Want: The B2B Vendor Advantage

DiscoverOrg Sales

As sales professionals know, the B2B buyer’s decision process is ultimately influenced by timing, office politics, budgets, vendor philosophy, and past experience – in addition to the quality and fit of the product or service itself. One of the most interesting parts of the sales process,” says noted sales linguist Steve W.

Vendor 154
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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). Lead nurture programs done well triples your B2B sales lead generation marketing ROI.

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Are you in Social Media Denial?

SBI Growth

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? As buyers are evolving, we’ve seen a strange breed of sales professionals actually devolving.

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Using Video In Social Selling Pays Off For Sellers

SalesFuel

Video In Social Selling Works Both social media and video continue to be an effective way to engage with buyers. When researching vendors, buyers often turn to social media to research and learn more about them. Specifically, nearly a quarter seek out videos on social media as resources, according to SalesFuel research.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.

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How to Reengineer Your Sales Training Program

SalesFuel

Most sales managers would like to do that. But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. Here are the details.

Training 116